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Annuitas Group
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 Lead Qualification |
12 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP AUGUST 23, 2011 The Results Are In…And They’re Not Pretty 61% of the respondents recognize lead leakage as a problem within their organizations. The impact is lost revenue : Approximately two-thirds of the respondents indicated that lead leakage (i.e., All I Need is Lead Scoring & Nurturing to Improve Engagement with my Buyer. Lead Planning. Lead Routing. Metrics. | ANNUITAS GROUP APRIL 26, 2011 Five Myths of Lead Management Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Lead Planning. Lead Routing. | | | | | |
| ANNUITAS GROUP DECEMBER 7, 2011 If It’s Too Good To Be True… Just this past month, we’ve seen offers such as “guarantee of significant business impact in less than 60-days”; or “a detailed understanding of where you’re deficient in your automation strategy in less than 10-days”; or even “100% increase in qualified leads to sales”. There is more to B2B Marketing Than Lead Nurturing . Metrics. | | ANNUITAS GROUP AUGUST 30, 2011 Four Things to Consider Before You Buy Marketing Automation To have a successful marketing automation implementation start with this question and this question alone: “What does our lead management process look like and how can we automate it?” If you don’t have a solid lead management process in place than a marketing automation platform (MAP) will only automate a broken process. | ANNUITAS GROUP JUNE 15, 2011 The Characteristics of Revenue Generating Companies They focus on delivering highly qualified leads to sales (based on a common definition and lead qualification process), thus increasing sales effectiveness. Lead Planning Marketing Automation Metrics Sales and Marketing AlignmentThe Funnelholic. Or as David Brock has said: “Isn’t this the CEO’s job?”. Marketing Enables. | | | | | | | |
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ANNUITAS GROUP | THURSDAY, MARCH 10, 2011 Defining Moments
To the contrary, marketing automation is a highly sophisticated set of rules and processes for lead scoring, nurturing and management that move prospects through the various stages of the marketing-sales funnel. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” Lead Planning. MORE >> -
ANNUITAS GROUP | WEDNESDAY, OCTOBER 6, 2010 What Do You Need for Successful Nurturing?
Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. MORE >> -
ANNUITAS GROUP | THURSDAY, AUGUST 19, 2010 Apples and Oranges
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While marketing automation can automate lead management, it cannot deliver lead management. lead scoring). MORE >> -
ANNUITAS GROUP | TUESDAY, SEPTEMBER 21, 2010  What’s Worth More?
I’ve recently been involved in an ongoing online discussion regarding marketing automation, lead generation, and lead management (including lead nurturing). Neither help you get more fresh leads into your database – which is critical because most contact info expires at the rate of 20-30% per year”. Aberdeen, 2009. MORE >> -
ANNUITAS GROUP | THURSDAY, OCTOBER 28, 2010  Three Things You Can Learn from the Process of Planning and Nurturing
In this book, I (along with 13 other B2B marketing experts) was asked to contribute my thoughts on how to best approach the Lead Funnel, and provide insights on how it relates to sales pipeline. I’m looking forward to the ongoing dialogue around lead management that this project will generate. are needed to reach the goal. MORE >>
- Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process ANNUITAS GROUP | WEDNESDAY, NOVEMBER 10, 2010
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