Industrial Marketing Today

JUNE 22, 2011

Visitors who sign up to download your white papers, eBooks and other free content definitely grow your list of contacts but calling them leads without taking the next step is premature at best if not a costly mistake. Developing an effective scoring system requires marketing to work closely with sales.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JULY 9, 2010

The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). But here’s the thing: Inbound Marketing Automation, like most complex issues, is a Process. I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? WHEN : When on the sales cycle do you expect to engage with your prospects? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60