Chris Koch

AUGUST 21, 2009

Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Create a content development process. Align thought leadership vehicles to the buying process.

Thought Leadership 100

Thought Leadership B2B Thought Leadership B2B Sales Network Marketing 100

Chris Koch

AUGUST 21, 2009

Survey internal sales and marketing staff, customers, target markets, and influencers to determine what they are looking for. What types of thought leadership vehicles (councils, conferences, white papers, social media, etc.) Create a content development process. Align thought leadership vehicles to the buying process.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Network Marketing Paper 100

Chris Koch

JANUARY 15, 2010

Could have been bibles or vacuum cleaners, but they didn’t need sales guys for that stuff anymore. Assuming CIOs would be willing to accept the pay cut, and smart and determined as they are, I’m certain that few have the talent for or interest in the publishing process. Except that today many of those sales guys are gone.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

FEBRUARY 5, 2010

Idea marketing is not purely about the nature of the content (Gartner’s definition sounds like it intends the output to be white paper to me). It is a process for developing and disseminating ideas through various channels that build a relationship with prospects and customers. Create a content development process.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100