sales 
Buzz Marketing for Technology
JANUARY 14, 2009
Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Tweet This!
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. What’s been your experience with mapping content to the sales funnel or buyer types? I would love to know. Tweet This!
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