Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

SEPTEMBER 25, 2018

Preparing educational, objective, non-sales-y material that addresses a customer problem. In business markets this might be a white paper, research report, infographic or case study. It can be used as a motivational offer to generate a lead, or it can be used to establish thought leadership, or to stimulate viral sharing.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Biznology

MAY 7, 2015

Larger firms: For large firms, the relevancy is not about the actual size, but rather the logical conditions or situations that exist in these sized firms, such as different locations, multi-decision makers/influencers, complex processes, etc. When developing a marketing and sales database the title and function fields should be separate.

SIC 80

SIC Buy Process Webinar Metrics 80