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Trending Sources Accelerates The Close Part 2 - Smashmouth Review

Smashmouth Marketing

In the Smashmouth Review of Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 It’s always tempting to try to make apples to apples comparisons with other marketing automation vendors, but Genius is different. twist.

Smashmouth Review - Accelerates The Close Part 1

Smashmouth Marketing

Especially today when the buyer defines the sales cycle, not the seller. Today I'll describe what Genius brings you, and in later posts, I'll talk about some of the benefits and issues it has surfaced. There are two levels of product, Genius Pro and Genius Enterprise. I'll give you my thoughts and experience using Genius Enterprise in Part 2 of the post.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.