The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

MARCH 20, 2018

Celestine, here’s your free guide on lead nurturing success. Here’s your free guide on lead nurturing success. How to Avoid Social Media Mistakes. How to Avoid Social Media Mistakes. How to Improve Social Media Management. Reminder: Email Best Practices Webinar. Company Name/Branding. Copy Length.

Demand Generation Agencies 234

Demand Generation Agencies Demand Generation Urgency Marketing Webinar Metrics 234

The Point

MAY 28, 2020

I’ve written elsewhere in this space that one of the reasons ABM became so popular is because companies are just really bad at lead nurturing.). A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 162

The Point

FEBRUARY 28, 2023

A qualified agency can advise on the best use of funds and provide the expertise (strategy, creative, media, marketing ops) to maximize results. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media).

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Without a solid, back-end lead nurturing program in place, most search leads are likely to be ignored by sales, and very few will convert into pipeline or customers. . In B2B search campaigns, an effective lead nurturing.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

The Point

APRIL 23, 2020

Assess social media strategy. Is your organic social media working hard enough? Are you able to track leads resulting from organic social and show real ROI? Is there an editorial calendar, or is social media simply an adhoc dumping ground for press releases and product announcements?

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

DECEMBER 13, 2019

Additionally, we’ll see Account-Based Marketing (ABM) move on a path toward ubiquity, eventually morphing into use case strategies, tactics and best practices analogous to demand generation, inbound marketing, lead generation, and lead nurturing.”. – Ashley Kennedy, Digital Media Director. “I

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

JANUARY 17, 2013

Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. Lead nurturing is a means to an end, a program in the service of a goal.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

JANUARY 19, 2021

“B2B lead conversion rates are hovering around 2%, meaning that 98% of traffic (paid and earned) isn’t converting. For most B2B companies, ABM will be as much a part of the B2B demand generation landscape as paid search or lead nurturing. #B2B Demand Generation Predictions for 2021 Click To Tweet.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

The Point

MARCH 7, 2019

More broadly, however, it’s online media that are being implemented alongside email, particularly channels like LinkedIn, Facebook, Google and programmatic platforms like ListenLoop through which companies can target online ads to members of a specific email list. These have particular application in lead nurturing and customer marketing.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

MAY 23, 2017

There is a growing trend in the content syndication space, and among Cost Per Lead (CPL) programs in general, for media vendors to offer B2B clients the option of pre-qualified leads.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

The Point

JANUARY 6, 2014

If you take a “one size fits all” approach to lead nurturing or email marketing, you’ll be forced to adopt a generic message that’s less impactful overall, and probably irrelevant to a large segment of your audience. Improve segmentation to increase relevancy and email performance.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

SEPTEMBER 20, 2016

Fact is, there’s a lot we can contribute on a strategic level – what’s working for other companies, where to best spend your demand generation dollar – that has nothing to do with more tactical services like media and creative. (TA) TA) How important is lead nurturing, when you outsource some of your pipeline-building efforts?

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

JUNE 5, 2018

However, respondents also indicated that they’re finding it difficult to drive that inbound traffic: only 34% said they were happy with their organic search results; only 31% were satisfied with their social media efforts; and, less than a quarter (21%) were satisfied with the impact of their blogs.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Or don’t attend live Webinars. Or happen to be busy next Tuesday at 11 AM Pacific.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

MARCH 18, 2011

In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • ideas for weaving social media into lead generation and lead nurturing programs. a common mistake to avoid in designing lead nurturing campaigns. •

Lead Nurturing 100

Lead Nurturing Conversion Marketo Demand Generation 100

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.].

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

APRIL 30, 2013

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. You can engage in thought leadership through social media, or propagate early stage content into the marketplace. Call it lead nurturing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

The Point

SEPTEMBER 20, 2010

A blog should be the centerpiece of your social media strategy. First, it should be generating sales leads. Spend more on content and less on media. Especially over the long term, since a compelling piece of content can be leveraged over multiple campaigns – SEM, content syndication, Website, email, lead nurturing, etc.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

APRIL 22, 2011

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Marketing & Strategy Lead Nurturing 100

The Point

MAY 16, 2015

Lead Nurturing Isn’t Just Email Anymore. There’s no sign that email won’t continue to be the workhorse that it is in helping to filter, qualify, cultivate and progress leads through the sales cycle. Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Point

JULY 14, 2015

This is the point in the process – call it lead follow up – where a formal, systematic lead nurturing program can have the greatest impact on conversion rates. The best opportunity for converting raw inquiries to sales-ready status is at the very top of the funnel, immediately upon the prospect expressing interest.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 100

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. No wonder lead quality is such a pressing issue. But therein lies the quandary.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

The Point

JULY 23, 2012

Of course, in the real world – a world of sales quotas, quarterly revenue goals, and impatient investors – not all stake-holders, especially salespeople, are interested in the notion that the most effective lead generation strategy is a long-term proposition. In theory, anyway.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

The Point

MAY 28, 2009

Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters.

Traffic 100

Traffic RSS Leads Lead 100

The Point

OCTOBER 31, 2012

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. Access my free Slidecast on “ Getting Leads (and More!) In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Point

OCTOBER 21, 2009

Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns. Tags: 1 B2B Marketing Demand Generation E-mail Landing Pages Lead Nurturing Social Media email marketing lead generation b2b demand generation b2b lead generation email design. polldaddy poll=2150942].

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

AUGUST 6, 2012

Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. Social media used to mean launching a blog, or designing a corporate Facebook page. Surprising? Infographics? So yesterday.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Use Google Alerts, social media, and your PR agency to help spot potential topics. The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

MARCH 18, 2014

Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition. Those days are long gone. And that’s all how it should be.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

DECEMBER 6, 2010

In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. I’m reminded of this because of the top 4 posts listed above, one is about PPC advertising, two are about Webinars, and the last is about direct mail: hardly the most cutting-edge topics.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. According to recent statistics, fully 65 percent of US households play some form of video or computer games.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100