Industrial Marketing Today

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Manufacturers Use Evaluation Kits for Effective Lead Nurturing

Industrial Marketing Today

Lead nurturing plays an important role in industrial lead generation programs because it is rare that an industrial sale is completed on the first call or the first visit to the manufacturer’s website. Forrester, CSO Insights and Marketo reported that lead nurturing produced much better results.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

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Industrial Email Marketing is NOT Dead

Industrial Marketing Today

B2B E-Mail Marketing Content Marketing Industrial Lead Generation email marketing industrial email marketing Industrial Marketing lead nurturing Marketo' Visit my website for more content on industrial marketing.].

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Rules of B2B Lead Scoring – Who’s Hot, Who’s Not

Industrial Marketing Today

Lead scoring, a key component of lead nurturing and management, is an effective tool for aligning sales and marketing. In developing a lead scoring system, marketing has to make certain assumptions to classify prospects as hot or not. This has resulted in fewer direct interactions with sales reps from vendors.

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

From Marketo : Lead Scoring Success Kit. Lead Scoring Cheat Sheet. Best Practices in Lead Scoring. Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Leads. (on B2B Marketing Blog > Lead Scoring. From LeadLife : Forget the ABC’s of Lead Scoring.