Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. We generate, score and manage leads to sales completion and integration with Salesforce.com.
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