Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Here are some things you can do today: Search for a LinkedIn Group that interests you and join it. Ask and answer questions on LinkedIn. Not sure which group to join?

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Sharing Space: Marketing and Sales

Anything Goes Marketing

This includes coordinating on marketing campaigns, looking for opportunities where leads may have fallen through the cracks, and better understanding what potential buyers are looking for at different stages of the buying process and their challenges Provide useful tools to sales.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

As I outlined in 10 Tips for Using Twitter And Email Marketing for B2B you can add your company's Twitter address, Linkedin groups and links to RSS feeds such as your corporate blog to your autoresponder emails. You should consider other channels as well.