Opt Intelligence

JUNE 13, 2019

We believe that opt-in lead generation should be the backbone of most advertising plans. And you gain valuable first-party data from your newly acquired leads. But opt-in advertising doesn’t stop with lead generation. But opt-in advertising doesn’t stop with lead generation. Retarget Lost Leads With Opt-in Advertising.

Multi-Channel 41

Multi-Channel Opt-in Advertising Channels Advertisements 41

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Again, all of these conversion goals are what brings leads into your funnel, where further marketing and lead nurturing can begin.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Avitage

MARCH 28, 2012

35 Days to First Conversation — do the math For prospects who actively engage your content, assuming a two day lag in viewing, here is a possible sequence to your first call appointment (elapse time not work days) (“your mileage may vary”): Day 1 – send initial invitation touch with vmail call Day 3 – prospect views email (..)

Microsite 120

Microsite Activities Conversion Content 120

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Content Marketing Institute

JANUARY 12, 2018

56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. This is an opportunity to lead. PR vs. demand generation ). Click To Tweet.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Good video content engages customers and prospects like no white paper or webinar can. So why don’t more B2B companies use video? Well, one reason is cost.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Webbiquity

FEBRUARY 13, 2010

Some business books are mere “information snacks,&# but Ardath provides much more here, a substantial three-course meal of marketing strategy: she covers the “why,&# “what&# and “how&# of using compelling content, email, social media and microsites to turn prospects into buyers. What problems do they face?

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 52

NuSpark Consulting

JULY 17, 2010

Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Your time will be spent more efficiently as you will only be spending time with quality high-scored leads and not the tire kickers. Those leads may also be routed to specific salespeople.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. Also, they intended to place F5 as a cybersecurity solution leader and drive qualified leads for the brand. M pipeline generated along with 76k+ website visits and 375 qualified leads. Dog Digital. Spiralytics.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Facebook is the fun social network. Then HP did something cool. What do you think? Related articles.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Can campaigns coexist comfortably with a thought leadership lead nurturing strategy? Facebook is the fun social network. Then HP did something cool. What do you think? Related articles.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

The Point

JUNE 1, 2010

We’ve built a game for a leading hotel chain to communicate new upgrades at the hotel’s properties to travel agents, along with a call to action to enter a sweepstakes. Increase traffic, “stickiness” and repeat visits for a campaign microsite. The possibilities are endless.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

Marketing’s role is evolving beyond the top of the funnel, Gaffney says, leading to a greater need for emphasis on lead nurturing and lead acceleration. Although it may sound like a VP of sales, this person manages the lead funnel and focuses on revenue results. That is marketing’s new role. Business Analyst.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Adobe Experience Cloud Blog

JUNE 16, 2010

What suggestions can you give our readers to help them create content that will improve the success of their lead nurturing programs? Tags: Thought Leader Interviews content marketing Lead Nurturing thought leadership. Content is a key success factor, as well as a real challenge, for our customers.

Thought Leadership 48

Thought Leadership B2B Thought Leadership Lead Nurturing Content 48

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Email marketing (outbound, lead nurturing, customer communications). Image credit: Andrea Piacquadio from Pexels. Shared (social) media.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Campbell Soup Company.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Campbell Soup Company.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Lead Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Madison Logic

MARCH 25, 2022

An effective lead nurturing strategy can help you engage with every decision-maker at a target account, familiarize them with your brand, and move them toward the sale. In a recent survey by Ascend2, 84% of marketers either somewhat or strongly agree that allocating more resources to lead nurturing would improve conversion rates.

Account Based Marketing 52

Account Based Marketing Lead Nurturing Top of Funnel Enterprise Management 52

The Point

AUGUST 24, 2010

In the process, what is otherwise a fairly straightforward “get your free report” lead nurturing program is elevated to a degree that allows it to really stand out from the clutter. The response microsite continues the theme seamlessly, adding a textured background (one that would be awkward in the email) and a video of Juan himself.

Eloqua 100

Eloqua Creativity Marketing Automation Services Microsite 100

PathFactory

JULY 11, 2022

Re-examine and redefine lead nurture. . Set it and forget it” email nurtures should be evaluated ASAP to make sure that they are still in line with current messaging, marketing programs and business priorities. Refresh lead scoring logic. Adapt your plans based on what you’ve learned. Crank up your website conversions. .

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Valasys

DECEMBER 20, 2019

Drift’s campaign to optimize Email Conversions with “Live Chat”: This was amongst the revolutionary advertising campaigns for B2B businesses in that it categorically proven that one can capture leads without using forms. The typical email campaigns fueled by addresses gathered from lead capture forms generated click rates of 2 – 3%.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Vidyard

DECEMBER 9, 2014

It’s safe to say that most marketers can identify with the challenges of delivering an aggressive quota of new marketing qualified leads (MQLs) each month. This type of stagnant lead environment is the reason every marketing team needs an outstanding lead nurturing program.

Lead Ranking 50

Lead Ranking Planning Eloqua Top of Funnel 50

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Generating B2B Leads with Social Media. When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. Implementing Lead Nurturing Campaigns. When you generate leads, only 27% are ready to buy.

Planning 48

Planning Marketing Plans B2B Marketing B2B 48

WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Convince & Convert

OCTOBER 22, 2013

Watching the numbers is critically important in maintaining return on content: web analytics, lead nurturing, CRM will tell you what’s working and make their own case for continued investment. For Salesforce, we helped get the Social Success content microsite up and running in a few months, from a standing start.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

MARCH 10, 2016

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

PathFactory

SEPTEMBER 19, 2018

We ensure our emails are part of larger drip campaigns and nurture strategies. We use Sigstr banners in employee email signatures that link to microsites with curated Content Tracks we build using PathFactory. Kim : I worked with a client that wanted to show their audience how lead scoring worked. We’re gonna show you.

Lead Ranking 40

Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40