| | | grow - Practical Marketing Solutions | |  Lead Nurturing + Leads | 5 articles |
| Page 1 of 1 | Previous | Next | GROW - PRACTICAL MARKETING SOLUTIONS NOVEMBER 27, 2012  3 steps to make the most of your eMail list It’s a fine balancing act leveraging your database to keep in front of leads and move them toward a sale, without turning them off and creating unsubscribes. Here are three steps to use your email list to better facilitate the sale: Segment, nurture, and segment some more. Segment, nurture, and segment some more. eMail marketing Internet marketing email list lead nurturing | GROW - PRACTICAL MARKETING SOLUTIONS JUNE 20, 2010  A fascinating “hardcore” B2B social media success ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping. Attract new sales leads through relevant content. > Established “scorecard&# through their CRM system to track lead nurturing progress. Increased lead-to-opportunity conversion by 50 %. | | | | | |
| GROW - PRACTICAL MARKETING SOLUTIONS NOVEMBER 11, 2010  B2B Marketing Automation gathers steam Marketing automation tools supporting drip marketing campaigns and lead nurturing can build relationships with buyers during a longer sales process. Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. | GROW - PRACTICAL MARKETING SOLUTIONS JULY 16, 2009  Looking into the future of B2B online marketing It's possible to see the impact of TV ads on web site traffic, or how banner ads increase the volume of branded searches on general search engines or how site visitors coming from branded vs. unbranded searches perform during later email-driven lead nurturing programs. This is Part 5, and the final installment, of my interview with Dr. Ben Hanna, VP of Marketing for Business.com. | GROW - PRACTICAL MARKETING SOLUTIONS JUNE 22, 2009  A Primer on Lead Nurturing There are many ways to be prospect-centric, but nurturing leads is one of my favorites. In general, I think too many marketers are focused on getting proficient at generating leads. Instead, I challenge you to focus your attention on what happens to those leads after the initial contact. Leads sit in a database in case you want to reach out to them at some point. | |
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