KoMarketing Associates

APRIL 7, 2021

It’s often referred to as if it was the same as lead generation. Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. Offering personalized experiences helps marketers increase conversion rates and visitor engagement, improve customer experiences, boost lead generation and drive customer acquisition.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. It’s not surprising that a B2B organization’s important web pages that illustrate capabilities, solutions, and/or products can be further optimized for lead generation specifically.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

MARCH 5, 2019

Develop Relationships by Lead Nurturing. The “2017 Lead Nurturing and Acceleration Survey Report” from Demand Gen Report found that almost half of companies (46%) are aware that their lead nurturing initiatives have space for improvement. This is where we see a lot of companies failing. Final Thoughts.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

SEPTEMBER 4, 2018

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. Partner pages are an obvious first step in acquiring inbound links but also consider guest blog posts, collaborative lead nurturing campaigns, and independent research projects, as examples.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

FEBRUARY 18, 2020

In this post, I’ll cover tips for creating content for SaaS brands and how to maximize the value of the content you produce: 1. What about months down the line: Does your tech bring enough value to make it through the reevaluation phase one year after signing on? Which leads me to my next point: 2. Retention/Advocacy.

Paid Search Agency 157

Paid Search Agency Marketing Management Companies Content Marketing 157

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Aberdeen Group: Lead Scoring Prioritization. B2B marketers struggle with common challenges. ” View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 10, 2021

Twitter for lead generation. Assessments and quizzes fit the profile for this sort of content, and they can all be excellent lead generation devices. Not only can you get leads from interactive content , but you can also learn an enormous amount about a prospect as they fill out an interactive quiz or assessment.

Twitter 295

Twitter B2B Marketing B2B Paid Search Agency 295

KoMarketing Associates

DECEMBER 5, 2018

In other words, consider why a cross-link to another resource would add value to the web page visitor before integrating primarily for SEO benefit. And as previously alluded, cross-links should be relevant and add value for the reader. Lead Nurturing Assets. Do not leave “ orphan pages ” on the website.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 27, 2018

Or maybe they just want leads that convert into customers more quickly, thus shortening the sales cycle. Or they want less expensive sales-qualified leads (SQL). As you probably know already (especially if you’re in sales), not all leads are created equal. And no testing of lead nurturing follow ups, and no… you get the idea.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MAY 26, 2016

Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value. So how do we leverage social media tactics in our SEO program work?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Lead Nurturing (Direct and Contributed).

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. Conversion Goals: How many leads do we create? For example are we utilizing ValueTrack or other methods to isolate leads and prospects all the way down to keyword?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

APRIL 29, 2020

And yet, B2B marketers need to generate leads , and forms are the most common way we do this. Even if we already have a prospect’s basic contact information, we need to learn more about them so we can do our ever-valuable lead nurturing, so we can deliver MQLs to Sales. B2B buyers don’t like filling out forms, either.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. We’re stretching that idea a bit, but you could absolutely do a usability test for a landing page, or a webinar signup, or any lead generation process. It’s not unheard of to get a 10 percent or better lead to close rate. Delivering higher-quality leads. Which leads us to the final point….

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 15, 2020

Any email communications marketers send, of course, are also largely read on mobile devices, and while lead nurturing may not be exclusively done through email, much of it is. These are high-value pieces of content every B2B marketer should use throughout the different touchpoints of the buyers’ journey.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157

KoMarketing Associates

JANUARY 3, 2019

With over 200 content marketing assets developed this past year, our website also experience double digit growth in traffic and sales-specific lead inquiries, and organically acquired hundreds of inbound links from some of the industries top publications. How To Use Facebook Video Ads to Generate B2B Leads.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

KoMarketing Associates

NOVEMBER 21, 2017

Each strategy is backed with data conducted by a variety of industry leading resources. Findings from our recent report show B2B marketers responsible for marketing in a complex sales environment were divided in the tactics that were most successful in generating quality leads for their organizations. Focus on the Buyer’s Journey.

Tactics 120

Tactics B2B Marketing Planning Account Based Marketing 120

KoMarketing Associates

DECEMBER 2, 2020

Of course, you’ll want to include your company name, but you can also put in one or two high-value keywords as well. Watch for more lead generation and lead nurturing features to be added to complement Company Pages in the future.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

AUGUST 11, 2015

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Here are three essential metrics. METRIC 1: CLICKS.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. What competitive websites are currently ranking in search results? Derek Edmond.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. This is the set of actions that lead to form submission likelihood. Why build individual landing pages? Testimonials.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

AUGUST 1, 2017

In coordination with the content marketing tactical plan above, this LinkedIn resource delves into how marketers need to align lead nurturing with strategic sales objectives. Sponsored Content Lead Generation Guide. All About LinkedIn Lead Gen Forms. Lead Generation on SlideShare: A How-to Guide. LinkedIn Groups.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

JUNE 11, 2019

You assign it a goal (say leads), specify what you want to pay… and step back and let the algorithm do its thing. The upside to this is the algorithm can often return the leads you want for the price you want to pay. Focus on conversions and value per click. Do this even if you have to guestimate some values.

Facebook 122

Facebook Paid Search Agency Ads B2B 122

KoMarketing Associates

JUNE 20, 2017

Apply these steps and best practices, and I bet you’ll start seeing better results from your content marketing initiatives – everything from keyword rankings to traffic, and conversions. To help get started and guide your ongoing efforts, here’s a complete content marketing strategy checklist.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176