• FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Lead Nurturing, Lead Scoring] Sorry Toto. We’re not in NYC any more.
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Content marketing , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices. Thank you so much! Thank you dear readers.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Lead Nurturing, Lead Scoring] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    Filed under: Customer personas , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices , sales challenges. 'For companies in Western Florida, especially the Tampa/St.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Lead Nurturing, Lead Scoring] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). Qualify Leads for the Sales Team. At the right time, marketing passes qualified leads to sales for continued engagement.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Lead Nurturing, Lead Scoring] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). Qualify Leads for the Sales Team. At the right time, marketing passes qualified leads to sales for continued engagement.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Lead Nurturing, Lead Scoring] Discover 3 Types of Marketing Automation Engagements for Agencies
    You can use the marketing automation database for sophisticated list segmentation, supporting targeted email campaigns and nurture programs; and you can integrate it with a CRM system. Build and execute lead-scoring programs. Which leads to the third type of engagement…. Lead nurturing and scoring program management.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead Nurturing, Lead Scoring] Missing Link on too many Websites – Marketing exec!
    There are two leading competitors – Voltage Security and Protegrity. Content marketing, lead nurturing, lead scoring – too much gets left out without leadership. Instead they go to a landing page with a flagship offer and simple form.    That way they can get visitors to sign up for lead nurturing.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead Nurturing, Lead Scoring] Check out Resources at Find New Customers for great free B2B marketing content
    Lead Nurturing. Lead Scoring. contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , lead generation , Lead Nurturing , Lead Scoring , Management best practices , marketing campaigns , Marketing Tips.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Lead Nurturing, Lead Scoring] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    That means it’s his job to not only make sure their marketing efforts generate enough leads, but that those leads get turned into bookings, and that revenue continues to grow. But sorting through massive numbers of visitors in order to find qualified leads can be a time-consuming process.  Or this Paris vacation rental.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [Lead Nurturing, Lead Scoring] My Team is Behind on our Numbers. We are struggling to catch up.
    And you buy marketing automation and start lead nurturing and scoring. Unless you invest fully in marketing, the lack of sales leads will never get fixed. 'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. Here’s the real problem.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Lead Nurturing, Lead Scoring] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. Business Marketing Association Find New Customers lead generation Lead Nurturing Lead Scoring Leadership
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [Lead Nurturing, Lead Scoring] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    You can follow me on Twitter at @fearlesscomp Filed under: Business Marketing Association , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Leadership. Business Marketing Association Find New Customers lead generation Lead Nurturing Lead Scoring Leadership
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 18, 2014
    [Lead Nurturing, Lead Scoring] The 3 & 5 of Winning Drip Marketing Campaigns
    Isn’t that essentially what “lead nurturing” is? It’s about the power of drip marketing and, in particular, automated drip nurturing marketing. Progressive lead scoring. Download Lead Nurturing Essentials today.  . Email Marketing Lead Nurturing Similarly, there’s the Law of 29. And no.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead Nurturing, Lead Scoring] Marketing Your Multi-Product (or Multi-Division) Brand
    Marketo’s scoring capabilities actually allow you to score interest in multiple products, and by prioritizing your products, you can avoid the risk. If you’re running lead nurture campaigns , you’ll want to place that buyer exclusively in a Product A-centric nurture track. Lead Scoring b2b Consumer
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Lead Nurturing, Lead Scoring] How Data Science Is Transforming Sales and Marketing
    In recent years, predictive analytics techniques and technologies have helped elect presidents, discover new energy sources, score consumer credit, assess health care risks, detect fraud – even target prospective buyers. Sales acceleration technology not only improves lead targeting, it also gamifies the selling process.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Lead Nurturing, Lead Scoring] The Appalling State of Marketing in Florida
    Don’t worry if you get a low score.  B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Buyer Personas Buying Process Chief Marketing Officer Content marketing Find New Customers lead generation Lead Nurturing Lead Scoring Remarkable content Sales 2.0
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Lead Nurturing, Lead Scoring] Stop Cold Calling and Start Lead Nurturing
    'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. ” I gave him the following advice: Stop cold calling and start nurturing. Cold calls vs. nurturing calls. Look up the definition of “nurture.” In fact, don’t sell.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Lead Nurturing, Lead Scoring] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
    'I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. Let’s look at an example from SCORE. One of the foundations of the SCORE demand generation process is Buyer Personas. That’s right. Love comments here.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Lead Nurturing, Lead Scoring] Getting to Yes: 5 Marketing Automation Myths Debunked
    Maybe this is (partly) why Forrester Research (and some vendors) prefer the term “lead-to-revenue” platform.  It’s not good for lead generation. For leads with free trials, it could be educational steps in learning the product. MYTH: Marketing automation is not good for lead generation. 'Two marketers walk into a bar.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [Lead Nurturing, Lead Scoring] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    You bought marketing automation and set up lead nurturing. First, let me ask you to grade yourself on marketing: Now there is one last question to answer: When a prospective customers visits our website and signs up for lead nurturing , how do we now when they are ready to buy and hand them to sales? Love comments here.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Lead Nurturing, Lead Scoring] A Brief History of Marketing Technology (and Social Media Marketing)
    Having lists of thousands of contacts, and being able to segment leads and then send them the most relevant content, is something that is absolutely necessary in the modern world of marketing. There are several specific actions that can be tracked by automation systems in order to better understand lead behavior and the path to purchase.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Lead Nurturing, Lead Scoring] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Lead generation, lead scoring, and lead management capabilities. Automated programs for lead nurturing, trigger email campaigns, etc. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. Better? Would that save budget?
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Lead Nurturing, Lead Scoring] A Marketing Automation Evangelist and Change Management
    Marketing automation is really now the back bone of any marketing strategy, so I try not to focus on things such as lead scoring, but rather how to better connect via automations. worked with a company who didn’t want to change their email strategy when they adopted lead nurturing. What is your strategic focus?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Lead Nurturing, Lead Scoring] The Importance of Marketing Awards for a B2B Demand Generation Agency
    Two awards that make me most proud include: Top 50 Most Influential in Sales Lead Management by The Sales Lead Management Association – 3 years in a row. 'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. Jeff Ogden, President of Find New Customers has won many marketing awards.
  • ANNUITAS  |  TUESDAY, AUGUST 19, 2014
    [Lead Nurturing, Lead Scoring] Lead Nurturing Isn’t a Stage in the Sales Funnel
    Take a look at an excerpt from a Leadspace Radio via  Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. How can we STOP DOING lead nurturing campaigns? Nurturing has to be a holistic part of demand generation, connected to nurturing and also connected to content. We eat it up.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Lead Nurturing, Lead Scoring] Florida gets its own BtoB demand generation agency – Find New Customers
    Lead Nurturing. Lead Scoring. To get answers those companies turn to sales and marketing experts like me, Jeff Ogden of Find New Customers , to diagnose their problems and come up with activities that truly make a difference in profits, like our SCORE demand generation program (Simple, Clear, Optimal Revenue Enhancement.)
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Lead Nurturing, Lead Scoring] Marketing Automation: How to Choose the Right Software for Your Firm
    ​ " Increase lead generation by 30% in six months" is an example of a goal with metrics that can be tracked and measured with marketing automation to ensure you are meeting them. For example, you can calculate how many total emails per month you expect to send, including newsletters and lead nurturing.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Lead Nurturing, Lead Scoring] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. If you’re frustrated with how traditional marketing just doesn''t generate the sales leads it once did , you’re not alone. Attract. Close.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Lead Nurturing, Lead Scoring] Marketing Automation: What it is and How to Know if Your Firm Needs it
    You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Throughout this entire scenario, marketing automation is working behind the scenes to: Manage lead generation. Lead Generation. Lead Scoring.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Lead Nurturing, Lead Scoring] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Lead Nurturing, Lead Scoring] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • VOICE-BASED MARKETING  |  MONDAY, JUNE 30, 2014
    [Lead Nurturing, Lead Scoring] High Marketing IQ: Learn From Today and Optimize Tomorrow
    'Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? Maybe not, but it can be when marketing teams are equipped with the most up-to-date marketing automation solutions to track, measure, and optimize all leads.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Lead Nurturing, Lead Scoring] Be Relevant or Die: The New Nature of Nurture
    Lead generation also used to be more of a numbers game. You can begin to humanize your lead pool by gaining insight in four areas: prospect intelligence, lead intelligence, lead scoring, and lead nurturing. But the simple truth? Relevance is the New Game in Town. Humanize the Masses.
  • ANNUITAS  |  THURSDAY, JUNE 5, 2014
    [Lead Nurturing, Lead Scoring] Why Nurturing Isn’t a Score
    Yet so many marketers today refer to “nurturing” as something that happens only when a prospect doesn’t attain a certain score after one or two marketing touches instead of part of a broader Lead Management Framework ?. It’s not merely a score, but a way to do all of the following: 1. Nurturing isn’t just about prospects.
  • MARKETING ACTION  |  THURSDAY, JUNE 5, 2014
    [Lead Nurturing, Lead Scoring] David and Goliath: How Small Players Beat Out the Big Banks
    Note to non-bankers: most LOSs are huge databases containing loan histories and borrowers, including when the person took on the last loan, changes in their income and credit score, etc. Converting web traffic into sales leads (web site sign-up forms and useful free content). But the game is changing. Optimizing the use of LOS data.
  • 3D2B  |  MONDAY, MAY 19, 2014
    [Lead Nurturing, Lead Scoring] Add a Human Touch to Marketing Automation for Awesome B2B Sales Lead Generation
    It’s not surprising given that this technology can automate all the routine aspects of sales lead generation, lead nurturing, lead scoring, customer retention, testing, measuring, and optimizing marketing campaigns. Lead Nurturing billion in 2010 to $4.8 billion in 2015. Automate the Routine.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Lead Nurturing, Lead Scoring] B2B: How to Close Your Sales Qualified Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big. You’re about to score. Marketing Qualified Lead (MQL). Sales Qualified Lead (SQL). The lead is hot.
  • BLOG MY CALLS  |  THURSDAY, MAY 8, 2014
    [Lead Nurturing, Lead Scoring] Content Marketing, Social Media, and the Death of the Sales Funnel [Webinar Notes]
    Chris Vaughn, their Director of Marketing, provided some incredible information about how to get started with an effective content strategy that actually generates leads (because, you know, that''s what marketers are supposed to do). We should not think about leads in terms of the sales funnel. Lead gen: why leads sign up.
  • MARKETING ACTION  |  THURSDAY, MAY 8, 2014
    [Lead Nurturing, Lead Scoring] David Raab and Atri Chatterjee Talk About Marketing Automation, Part I: What Do You Need in a Core System?
    Beyond those, you had mentioned a couple of things maybe I need to be able to do, things like nurturing and scoring. Lead scoring and lead nurturing. DAVID:          Lead scoring is another thing that not everybody does or needs. Lead nurturing to me is a core function. link].
  • THE FORWARD OBSERVER  |  MONDAY, MAY 5, 2014
    [Lead Nurturing, Lead Scoring] 5 Ways to Improve the Quality of Your B2B Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." In B2B sales, it''s all about the leads.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Lead Nurturing, Lead Scoring] Work Hard, or Work Smart? Automate Your B2B Lead Nurturing
    Automated lead nurturing will help you keep in touch. According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors.
  • THE FORWARD OBSERVER  |  THURSDAY, APRIL 24, 2014
    [Lead Nurturing, Lead Scoring] Work Hard, or Work Smart? Automate Your Lead Nurturing
    Automated lead nurturing will help you keep in touch. According to Brian Carroll , author of Lead Generation for the Complex Sale , up to 95% of qualified prospects on your Website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors.
  • MARKETING ACTION  |  TUESDAY, APRIL 22, 2014
    [Lead Nurturing, Lead Scoring] Lead Management: 7 Steps to the Process that Creates Revenue
    He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. Lead management is one of those things. So, what exactly is lead management? Lead Management
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 21, 2014
    [Lead Nurturing, Lead Scoring] 6 Salesforce Apps Every Marketer Should Be Using
    These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. Ifbyphone Call Tracking and Phone Lead Management. You can also use the app to include inbound calls as a metric in your lead scoring algorithm, making it more accurate as well.
  • MARKETING ACTION  |  MONDAY, APRIL 21, 2014
    [Lead Nurturing, Lead Scoring] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    Automated lead management, including lead scoring, lead nurturing, and triggered messages. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. So they turned to Act-On. All from a single platform. Such as: A savings of $10,000 in a year.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [Lead Nurturing, Lead Scoring] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Then you’ll need to set up processes and standards for lead nurturing, communication between sales and marketing and lead scoring. Score Your Leads.
  • ANNUITAS  |  THURSDAY, APRIL 10, 2014
    [Lead Nurturing, Lead Scoring] 5 Mistakes Companies Make When Automating Their Marketing
    Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.   At a high level, B2B marketers need to be looking to develop content that Engages, Nurtures and Converts a buyer. billion.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Lead Nurturing, Lead Scoring] Spring Clean B2B Lead Generation in 5 Easy Steps
    You already know the essentials of spring cleaning your B2B lead generation : cleanse your leads database. refine your lead generation strategy to do more of what’s working and stop what’s not working. focus on priming hot leads to make them sales-ready. carefully prepare for lead progression to drive conversion.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead Nurturing, Lead Scoring] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead Nurturing, Lead Scoring] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 2, 2014
    [Lead Nurturing, Lead Scoring] 15 Cases of Marketing Innovation [New eBook]
    Best Lead Nurturing Program. Best Lead Scoring Program. 'by Amanda Batista | Tweet this Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation. Fresh Start.
  • ANNUITAS  |  TUESDAY, APRIL 1, 2014
    [Lead Nurturing, Lead Scoring] What Marketing Automation and Basketball Have In Common
    Nothing really gets accomplished, and chances are, you won’t score many points, let alone win the game. Like a basketball coach, the power user ultimately can train, lead, evaluate, and is dedicated to optimizing the solution in every possible way. Score. Check all fields and evaluate nurture streams for inconsistencies.
  • FATHOM  |  MONDAY, MARCH 24, 2014
    [Lead Nurturing, Lead Scoring] Marketing Buzzword Takedown
    For example, instead of drive (depending on the context) you could say generate,  create,  stimulate,  start,  kick-start,  propel,  catalyze,  activate or  lead. What it is: In one sense, it’s simply a software platform that enables sophisticated lead-nurturing and deep reporting on marketing. Content marketing. Silence.
  • MARKETING ACTION  |  MONDAY, MARCH 17, 2014
    [Lead Nurturing, Lead Scoring] 4 Ways Marketing Automation Can Create a Pot o’ Gold
    Lead nurturing, account monitoring, campaign design and implementation, sales tracking, conversion, and customer retention can all be improved through marketing automation. Your team will be able to generate reports and alerts that tell them when a lead should be contacted and what sort of contact should be made. license.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [Lead Nurturing, Lead Scoring] Common Concerns With Marketing Automation: Where Do You Rank?
    Jennifer merges theoretical planning with hands-on experience as a marketing automation expert focusing on lead scoring, closed loop reporting and advanced segmentation. Follow Follow Pepper North America on Twitter @PepperNA. That’s still somewhat of a mystery to even some of the world’s large enterprises). Spending is trending… up.
  • HUBSPOT  |  WEDNESDAY, MARCH 12, 2014
    [Lead Nurturing, Lead Scoring] Is "Nurture" Code for "Neglect"?
    'Do you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. We’ve all been in those situations when your sales team logs a couple calls before giving up and sending a prospect to nurture so they can move on to fresh leads.
  • MARKETING ACTION  |  THURSDAY, MARCH 6, 2014
    [Lead Nurturing, Lead Scoring] Is 2014 the Year of Marketing Automation? For SMBs, Signs Point to Yes.
    The takeaway:   Small and mid-sized businesses are actively considering marketing automation as a viable tool that can increase efficiencies, improve lead management, and drive revenue. Most likely they used (and possibly still use) spreadsheets and one-off emails to generate leads and create demand. 64% – lead scoring.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Lead Nurturing, Lead Scoring] Check out all the great content at Find New Customers
    Keys to Successful Lead Nurturing. Part of our 7 Keys series, this quick read shares key information on lead nurturing. Keys to Successful Lead Scoring. Social media is not, but how do you use it to get leads? 'What great content can you find at Find New Customers ? How to Find New Customers.
  • HUBSPOT  |  SATURDAY, MARCH 1, 2014
    [Lead Nurturing, Lead Scoring] The Definition of a Marketing Qualified Lead [In Under 100 Words]
    'A marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics. Sit down with your sales managers to determine which demographics, activities, and behaviors make for a marketing qualified lead at your company.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Lead Nurturing, Lead Scoring] Inbound Marketing vs. Content Marketing – What’s the Difference?
    typical inbound marketing strategy may include content creation and distribution, via blogging, social media and email marketing, in order to generate, nurture, and close leads. While the terms are distinct, there’s variation in how they’re used, even by leading professionals. Caution. They were right, it turns out. Or does it?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 24, 2014
    [Lead Nurturing, Lead Scoring] Digital Marketing Glossary, Part 2
    'In the first installment of this series, I commented that I’d gotten “lead gen” and “demand gen” mixed up. Seems I am not alone, so before we leap off into the next group of definitions, a few more words are in order about “demand generation vs. lead generation.”. Lead generation is one tactic, used to obtain contacts.”.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 20, 2014
    [Lead Nurturing, Lead Scoring] Optimize the Sales Funnel with Lead Scoring
    'I‘ve been in sales for 20 years, and I can say for certain that new sales leads are vital to a company’s continued existence. However, once marketing gets those leads flowing, it soon becomes apparent that there’s more to success than just pure volume. Lead scoring is effective, but it’s also manual and time-consuming.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 14, 2014
    [Lead Nurturing, Lead Scoring] What’s An “Online Lead Development Ecosystem”?
    But what you may not have realized is that marketing automation is only one piece of your online lead development ecosystem. The lead development ecosystem consists of three key components : your website, marketing automation, and a CRM (customer relationship management) platform. Lead scoring. Your – what ? The Website.
  • ANYTHING GOES MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Lead Nurturing, Lead Scoring] The Modern Marketer's Field Guide: Have You Read it? You Should
    Advocate Marketing B2B blogging content marketing lead generation lead management lead nurturing lead scoring marketing automation marketing metrics social media 'When it comes to B2B marketing, there are not a lot of great books out there.
  • ANNUITAS  |  TUESDAY, FEBRUARY 4, 2014
    [Lead Nurturing, Lead Scoring] Why Organizations Should Stop Focusing on Lead Nurturing Campaigns
    'The stats, guides and tips to effective lead nurturing abound in the B2B marketplace and yet with all of this information,  still only a fraction of B2B companies are using or effective in the use of lead nurturing according to MarketingSherpa. Figure 2: Nurturing as part of a Strategic Demand Generation Program.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 20, 2014
    [Lead Nurturing, Lead Scoring] How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey
    Unfortunately, the stages leading up to that cash exchange are vague, and worse yet, fluid. Terms like “lead management”, “lead scoring”, and “lead nurturing” are hugely important and valid. Sales felt that the quality of the leads generated by marketing was poor and follow up was sometimes a waste of time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [Lead Nurturing, Lead Scoring] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects. Topic #1. Topic #2.
  • LEADERSHIP  |  TUESDAY, DECEMBER 17, 2013
    [Lead Nurturing, Lead Scoring] Personalize B2B Lead Generation—3 Ideas from the Holiday Season
    Below are 3 simple but effective ideas on how you can personalize B2B lead generation to make it as exciting and rewarding as holiday gift-giving: Match customer personas and profiles to your offering. So as B2B marketers, we have to be on our toes to make sure we increase the frequency of visits by our leads to our online properties.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Lead Nurturing, Lead Scoring] Learn How to Maximize Lead Generation
    And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads. Budget?
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Lead Nurturing, Lead Scoring] Inbound Marketing: Are You Attracting Quality Leads?
    'A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. Score your leads. Focus your content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 14, 2013
    [Lead Nurturing, Lead Scoring] Marketing Automation Simplified [Slide Deck]
    Marketing Efficiency #MAsimplified automated marketing tips Content Marketing Email Marketing lead generation lead management Lead Nurturing Lead Scoring marketing automation marketing automation simplified social business Social Media Calm your marketing chaos! Marketing Automation Simplified from Eloqua.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 12, 2013
    [Lead Nurturing, Lead Scoring] How to Reduce the Cost of a B2B Lead
    Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link]. From who?
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Lead Nurturing, Lead Scoring] SMB Marketing Automation: Getting Started with Content Strategy
    I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.  The chicken and egg concept occurs when these platforms are in place, but not enough leads to support its use effectively until a steady stream of leads begin happening. . Content Plan.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, OCTOBER 30, 2013
    [Lead Nurturing, Lead Scoring] Marketing Automation And Advocate Marketing: A Sweet Combination
    Advocate Marketing content marketing lead nurturing lead qualification lead scoring marketing automation user-generated content 'Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. moving startup.
  • MARKETING ACTION  |  MONDAY, OCTOBER 28, 2013
    [Lead Nurturing, Lead Scoring] How to Nurture New Customers – i?marketing (Part 4)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. This blog post covers the key points of the Nurture rapid-fire session. Nurturing is the third step in the marketer’s playbook. Scoring. Businesses.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Lead Nurturing, Lead Scoring] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Determine goals:  sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. ' A B2B Video Marketing Strategy Overview. Why Video. Summary.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Lead Nurturing, Lead Scoring] Who Took Home a 2013 Markie Award?
    Best Lead Nurturing Program: Rockwell Automation. Best Lead Scoring Program: FIS. 'by Eloqua | Tweet this Oracle Eloqua customers are ramping up their sophisticated use of technology to become the ultimate modern marketing heroes at their organizations. Simple put: It’s easy for us to be customer obsessed.
  • B2B LEAD BLOG  |  SUNDAY, OCTOBER 13, 2013
    [Lead Nurturing, Lead Scoring] Lead Nurturing, a Pipeline Full of Bluebirds
    That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds. Lead Scoring 'Let’s consider The Bluebird. Out of our control, out of nowhere. .
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Lead Nurturing, Lead Scoring] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting.
  • LOOPFUSE  |  MONDAY, OCTOBER 7, 2013
    [Lead Nurturing, Lead Scoring] Check out our new Activity Stream for a real-time view of marketing performance
    Available with all paid and trial accounts in “preview” mode, the Activity Stream includes the ability to filter results by prospect action as well as drill down to specific prospect details including lead score, full pageview history, and all email campaign activity. Enjoy! =. Email campaign opens by prospect. About LoopFuse, Inc.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 30, 2013
    [Lead Nurturing, Lead Scoring] Lead Management: 4 principles to follow
    'Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 30, 2013
    [Lead Nurturing, Lead Scoring] The B2B Marketing Technology Adoption Curve
    Marketing automation takes a platform approach in linking up lead capture, prospect tracking, lead scoring, email marketing, social marketing, and advanced analytics all in one package. This often is too much for a marketing team to digest out of the gate leading to under-utilized systems and, at times, frustration.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Lead Nurturing, Lead Scoring] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    Best Lead Nurturing Program. Best Lead Scoring Program. Leading Authorities, Inc. 'by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The dotloop. Cvent, Inc.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead Nurturing, Lead Scoring] How Lead Scoring and Nurturing Work Together
    'Any outreach strategy can be overdone, including nurturing. Lead scoring can help. What’s lead scoring? Lead scoring is the technique of assigning a numerical value to an attribute or action based on the degree of buying authority or purchase likelihood those characteristics represent. Actions.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Lead Nurturing, Lead Scoring] Lead Gen: A proposed replacement for BANT
    'Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 8, 2013
    [Lead Nurturing, Lead Scoring] Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success
    'by contributor | Tweet this Editor’s Note:  Today’s blog post comes courtesy of  Tony Zambito , a leading authority on buyer personas. Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today’s leading Fortune 100 companies acquire deep buyer insights.  Perspective.  comes to mind. 
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Lead Nurturing, Lead Scoring] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. What’s more, they’re highly effective at increasing brand awareness, generating leads, engaging and educating customers and showcasing your organization’s industry expertise and thought leadership. Featured
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Lead Nurturing, Lead Scoring] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. What’s more, they’re highly effective at increasing brand awareness, generating leads, engaging and educating customers and showcasing your organization’s industry expertise and thought leadership. Featured
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Lead Nurturing, Lead Scoring] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    'Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. Let’s start by creating a common language for lead qualification that makes more sense than BANT. Their critiques of marketing leads are much more fundamental. Customer-centric lead qualification. A = Authority.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Lead Nurturing, Lead Scoring] 5 Reasons to Outsource Marketing Today
    Get an awesome offer below: Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers , who would make a superb Chief Marketing Officer. Marketing content marketing Find New Customers lead-generation lead-nurturing lead-scoring outsource marketing
  • LEADERSHIP  |  TUESDAY, AUGUST 20, 2013
    [Lead Nurturing, Lead Scoring] 9 Search Marketing Tips for Effective B2B Lead Generation
    Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. I was ready for this. Silence. Made no sense to me. Panda?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 20, 2013
    [Lead Nurturing, Lead Scoring] Confessions of a Soon-to-Be Marketing Automation Master
    Lead lifecycle moves from “blah blah blah” to reality in 1 hour. When we started with marketing automation our consultant mapped out our lead lifecycle. have to admit that the lead lifecycle concept to me was “blah blah blah”, so we had not yet spent the time building it out. We manually assigned leads to the right sales rep.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 18, 2013
    [Lead Nurturing, Lead Scoring] Marketing Automation Simplified: The Small Guide to Big Ideas [eBook]
    Effective email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Here’s a sneak peek at what you’ll learn: How to help your teams manage lead flow more effectively. This isn’t just arts and crafts.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [Lead Nurturing, Lead Scoring] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    Like SCORE too – Simple, Clear, Optimal Revenue Enhancement! Every company of 250 employees or more needs a best practices sales lead generation program. That’s the only way to fill sales funnels with qualified sales leads and deliver on revenue goals. SCORE stands for: S – Simple. Tons of those.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 9, 2013
    [Lead Nurturing, Lead Scoring] 7 Keys to Lead Scoring Success in Sales Lead Generation
    'Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” With lead scoring.
  • THE POINT  |  THURSDAY, AUGUST 8, 2013
    [Lead Nurturing, Lead Scoring] Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
    'When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Lead Nurturing, Lead Scoring] 7 Keys to Successful Lead Nurturing Best Practices
    Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. Lead nurturing defined: The process of sharing valuable (to them) information to earn their trust so you become the preferred solution (over time.) What are lead nurturing best practices?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 6, 2013
    [Lead Nurturing, Lead Scoring] 7 Keys to Successful Lead Nurturing Best Practices
    Give 3 to Sales and nurture the other 7 till they are sales-ready too. This is how you do lead nurturing best practices. Lead nurturing defined: The process of sharing valuable (to them) information to earn their trust so you become the preferred solution (over time.) What are lead nurturing best practices?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 4, 2013
    [Lead Nurturing, Lead Scoring] 3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness
    Lead scoring is a widely discussed strategic topic among marketing automation users. Oftentimes the immediate tactical nuances include lead nurturing, content marketing, and dynamic content. Lead scoring isn’t an “old fashioned trick” we used two or three years ago when automation system adoption began to grow rapidly.
  • THE POINT  |  THURSDAY, AUGUST 1, 2013
    [Lead Nurturing, Lead Scoring] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
    'Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals.
  • LOOPFUSE  |  THURSDAY, AUGUST 1, 2013
    [Lead Nurturing, Lead Scoring] Marketing automation is core to an agile marketing plan
    Basic lead scoring rules tied to expressions of online interest (viewed a demo, looked at the pricing page, etc.) You can try Nearstream for social lead generation  here. 'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers. 
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