LeadSloth

NOVEMBER 16, 2010

The topics for these meetings was drip campaigns and lead nurturing. Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source. Lead Nurturing Based on Product Usage. Tags: events lead nurturing marketing automation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

SEPTEMBER 24, 2009

If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Create Some Good Content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? Why Lead Management. Read them both! Have you read these books?

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

FEBRUARY 17, 2010

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Tags: Demand Generation Social Media b2b marketing university lead generation lead intelligence lead nurturing silverpop.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Tags: Demand Generation content marketing failure lead nurturing lead scoring marketing automation project failure. Okay, I made up the part about brewing coffee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JUNE 17, 2010

Tags: Webinars lead management b2b marketing b2b marketing university lead nurturing.

Lead Nurturing 100

Lead Nurturing Webinar Metrics Lead Management Tagging 100

LeadSloth

AUGUST 25, 2010

Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan?

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

LeadSloth

AUGUST 31, 2010

Lead Nurturing depends on great content. So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find. Not just eBooks, blog posts and webinars, but especially email content.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Over 100 Pardot customers from all over North America attended this event.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

AUGUST 11, 2010

Steve Woods, The Content Gap – Lead Nurturing and Content Creation. Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

AUGUST 16, 2010

Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates. Want to see more? Register for Tuesday’s webinar: https://www2.gotomeeting.com/register/579411539.

Response Rate 100

Response Rate Webinar Metrics Lead Nurturing Marketing Automation 100

LeadSloth

JULY 23, 2010

This will dramatically increase the effectiveness of your lead nurturing campaigns. Segmentation of your database and development of personas allow you to develop the right messages, content and offers. The following questions will be addressed: Do segmentation and personas really increase conversion?

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

LeadSloth

AUGUST 30, 2009

I suggest three areas: More cost-effective lead generation. Better conversion rates with lead nurturing. Lead Generation: with close loop measurements, you can easily see the effectiveness of each lead generation campaign. Lead Nurturing fixes funnel leakage. Where Do the Revenue Increases Come From?

Marketing Automation Services 100

Marketing Automation Services Efficiency Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 23, 2010

Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. What is nice about this summit is that most speakers are marketing practitioners, not vendors.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

JULY 8, 2009

Lead nurturing and scoring. Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. Get more visitors to register.

Marketing Automation 100

Marketing Automation Automation Demand Generation Lead Scoring 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

OCTOBER 4, 2009

Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

SEPTEMBER 24, 2009

Lead Nurturing / Drip campaigns. Lead Nurturing / Drip campaigns. But this week it reached critical mass, so I was able to draw some interesting conclusions. The Most Requested Topics. The top 6 topics mentioned in the survey were: Metrics & ROI. Marketing Automation Best Practices. Landing Pages & Forms.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

OCTOBER 28, 2010

We’ll cover topics around Marketing Automation, including: Lead Management. Lead Nurturing. The goal of this event is three-fold: learn more about Marketing Automation, get to know other Marketing Automation professionals, and have fun doing so. Revenue Performance Management. Demand Generation. B2B Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Marketing Management 100

LeadSloth

OCTOBER 26, 2010

Optimize Lead Nurturing Through Personalized and Relevant Communications. While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? Segment your database by demographics, such as: industry, job titles, or product/service interest shown.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

OCTOBER 18, 2010

Webinar, Tue 10/19: Using Lead Nurturing to Turn More Leads Into Revenue. But usually, it also requires a renewed focus on creating content that focuses on the buyer’s issues, rather than your own products. With people, processes and content in place, you are well on your way to Marketing Automation success!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. With proper lead nurturing enabled by marketing automation, marketing is held to much higher standards.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

AUGUST 10, 2010

Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. But the overall impact on the market will be limited. What is your take?

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

SEPTEMBER 3, 2009

Just some examples: continued lead nurturing turns more inquiries into sales-ready leads ; lead scoring shows when leads are sales-ready; lead scoring gives quick feedback on the quality of various lead generation programs. These metrics are a great way to see if you’re on track.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

AUGUST 26, 2010

Live Webinar: Lead Nurturing – Best Practices That Need to Die! Many B2B marketers have too many leads in their database who have never been followed up on. Which “best practices&# are holding you back from generating additional revenue from your existing leads? Which vendors do a great job?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

OCTOBER 16, 2009

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. So let’s first take a look at which skills are typically required, inspired by the job profiles above. Marketing Automation Job Requirements. Sales Force Automation software (primarily Salesforce.com).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 12, 2010

Where small businesses will be okay with HubSpot’s email marketing, email nurturing, lead scoring and landing page functionality, most mid-size businesses will have more advanced requirements.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JULY 29, 2009

they didn’t login for a couple of days) you could kick off a lead nurturing program or send a notification to the sales and support teams. I also like Norm Bellisario’s suggestion to measure how far prospects get with the trial. If there are signs they got stuck (e.g. Conclusion.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100