Direct Response Coach

NOVEMBER 19, 2013

The post Are you using lead magnets? Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Web Marketing' No, it’s [.] appeared first on McCarthy and King Marketing.

Leads 100

Leads Lead Marketing Qualified Leads Copywriting 100

Direct Response Coach

DECEMBER 3, 2013

The post How do you qualify an inbound lead? Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing' The best part is that over time that same [.] appeared first on McCarthy and King Marketing.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Leads Lead 100

Direct Response Coach

NOVEMBER 26, 2013

Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing' The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Customer Surveys Lead Generation 100

Direct Response Coach

SEPTEMBER 26, 2013

Collateral Copywriting Direct Mail Direct Marketing Email Marketing General Lead Nurturing Online Advertising Print Advertising Web Marketing' The post Copywriting – Do you edit while you write? appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Advertisements Advertising 100

Direct Response Coach

JULY 25, 2013

Copywriting Direct Mail Direct Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing' For the latter, it may be just a flip of the [.] The post Copywriters: Choosing the right words appeared first on McCarthy and King Marketing.

Copywriting 100

Copywriting Lead Nurturing Lead Generation Direct Marketing 100

Direct Response Coach

JUNE 24, 2013

Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing' The post Market Segmentation: Different customers need a different strategy appeared first on McCarthy and King Marketing.

Segmentation 100

Segmentation Marketing & Strategy Marketing Strategy Lead Nurturing 100

Direct Response Coach

JULY 2, 2013

Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Web Marketing automated marketing marketing automated' A $15 a month account with [.] The post Is your marketing automated yet? appeared first on McCarthy and King Marketing.

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Lead Generation 100

Direct Response Coach

MAY 31, 2017

By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

JANUARY 30, 2017

For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations.

Fulfillment 100

Fulfillment Marketing Prospects Order Sales Leads 100

Direct Response Coach

OCTOBER 31, 2016

You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing. You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever.

Adwords 100

Adwords Leads Lead Marketing Qualified Leads 100

Direct Response Coach

JUNE 1, 2016

Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your business is going to come from a small group of businesses that [.].

Account Based Marketing 100

Account Based Marketing Marketing & Strategy Paid Search Agency Marketing 100

Direct Response Coach

MAY 31, 2017

The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.

Landing Pages 100

Landing Pages Lead Nurturing Direct Marketing Lead Generation 100

Direct Response Coach

JANUARY 5, 2013

Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have them both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your marketing … not if you care more about solutions [.].

Inbound Marketing 100

Inbound Marketing Marketing Lead Nurturing Direct Marketing 100

Direct Response Coach

AUGUST 6, 2012

As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your results, consider these attitudinal improvements. My Wish #1 I wish we would stop focusing on [.].

Lead Generation 100

Lead Generation Generation Leads Lead 100