Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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Anything Goes Marketing

SEPTEMBER 29, 2007

One of the main themes from this paper was the need for some sort of lead nurturing effort. Tags: lead nurturing B2B lead generation. Besides the planning involved, it's crucial to ensure that both marketing and sales really understand the different parts of the program to maximize it's full effect. Happy reading!

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Anything Goes Marketing

NOVEMBER 16, 2008

Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Another example is to create automated program templates such as an event management or lead nurturing template.

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Anything Goes Marketing

SEPTEMBER 8, 2008

PPPS: This concept can go beyond newsletters and be used for your automated lead nurturing efforts or in an attempt to re-engage email subscribers that are unresponsive. Tags: lead nurturing email marketing B2B enewsletter B2C.

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Anything Goes Marketing

MARCH 7, 2007

Does a lead really want to get continuously nagged by a sales rep? RainToday notes that 50% of leads are not "sales ready" and require additional nurturing. From my experience, lead nurturing needs to be easy to setup for it to work and you need to get buy in from all levels. This is crucial. Has it worked?

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Anything Goes Marketing

APRIL 7, 2010

See: Ready to Welcome Your New Leads? Lead Nurturing Programs for leads that are currently evaluating your product or services Longer term lead nurturing programs for leads that have been passed back to marketing Reengagement Programs.

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Anything Goes Marketing

DECEMBER 21, 2009

This may mean creating a lead nurturing program for new inquires on your website or using dynamic content in emails that presents a more relevant message. Tags: lead nurturing email marketing marketing automation marketing metrics online marketing data management Twitter online communities Marketing Sherpa.

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Anything Goes Marketing

NOVEMBER 15, 2009

This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube. Very nice add-on and a big thank you.

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Anything Goes Marketing

OCTOBER 21, 2007

If you've yet to get into lead scoring, I would first start down that path but if your main source of your business is return business from your customers, it's time to start thinking about Customer Scoring. Tags: lead nurturing B2B B2C lead qualification Marketing Sherpa. PS - Has anyone tried a Customer Scoring program?

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Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”).

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Anything Goes Marketing

MARCH 24, 2009

Tags: lead nurturing B2B Sales process lead management.

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Anything Goes Marketing

OCTOBER 23, 2006

Related Posts: Linking blogs and newsletters together Linking blogs and newsletters together Part II (Lead Nurturing) Online Marketing is Being Dominated by Search Marketing. Tags: email marketing , lead generation , SEO , search engine optimization , e-mail newsletter , blogletter. What is Your Strategy?

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Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. This is no different from a marketer saying "Where am I going to get quality content for our email newsletter."

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Anything Goes Marketing

JULY 4, 2010

For example, if you’ve entered a new subscriber into a lead nurturing program you can ask for additional bits of info such as their title, major challenge or geographic location as they download pieces of content from the emails that are part of this program.

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Anything Goes Marketing

MAY 17, 2009

Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. chadhorenfeldt Tweet This!

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Anything Goes Marketing

SEPTEMBER 3, 2012

I was recently asked about approaches to take for creating a cross-sell nurturing program - what are the best practices? I could highlight a few examples of some well crafted emails and messaging but getting a good conversion rate goes well beyond a good email design and an engaging call to action.

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Anything Goes Marketing

FEBRUARY 21, 2009

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here.

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