Remove work

Chris Koch

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7 reasons why social media success has nothing to do with social media

Chris Koch

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” We need a lead management process to act as a place to bring people from social media. Only 65% have defined the lead flow process.

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7 reasons why social media success has nothing to do with social media

Chris Koch

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” We need a lead management process to act as a place to bring people from social media. Only 65% have defined the lead flow process.

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The crisis of buyer information in B2B and how to fix it

Chris Koch

Yet even in B2B, we have a growing concern over privacy in lead management. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Privacy is a concern in B2B, too. They really do.

B2B 100
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3 ways to link marketing to revenue without metrics

Chris Koch

One great way to connect ideas to offerings is to create a business theme—think IBM’s Smarter Planet or Cognizant’s Future of Work. Use ideas to attract and nurture leads. Use ideas to attract and nurture leads. A lead management process gives you the ability to get the right content to the right people at the time they need it.

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The crisis of buyer information in B2B and how to fix it

Chris Koch

Yet even in B2B, we have a growing concern over privacy in lead management. I saw a terrific interview recently with Ethan McCarty of IBM, who talked about how IBM is working to get its employees involved in internal knowledge sharing through social mechanisms. Privacy is a concern in B2B, too. They really do.

B2B 100
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Four reasons to stop measuring marketing

Chris Koch

I’ve had some good conversations this week with ITSMA’s Julie Schwartz and with lead management guru Brian Carroll and we all agree that in the broadest sense, measuring marketing misses the point. We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Get adult supervision.

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Four reasons to stop measuring marketing

Chris Koch

I’ve had some good conversations this week with ITSMA’s Julie Schwartz and with lead management guru Brian Carroll and we all agree that in the broadest sense, measuring marketing misses the point. We should be measuring revenue and what Julie calls the Cost per Order Dollar (CPOD). Get adult supervision.