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Jill Konrath Reveals How She Overcomes a Problem by Reframing It

ViewPoint

Check her out on Wikipedia , and don't forget to connect with her on LinkedIn! Jim Obermayer is the founder of the Sales Lead Management Association. To learn more about Jill, you can read about her professional background , personal insights and sales philosophy.

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Avoiding Cascading Zipper Failures between Marketing and Sales

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The “unzipping” is catastrophic simply because salespeople didn’t follow up on the inquiries (45% of which will lead to a purchase from someone else).

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What if CRM had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection.

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Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. Internal databases populated from billing systems, lead management systems, and website registration systems. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership. startups.com).

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How much do you “charge” for your content?

Chris Koch

Image via Wikipedia. Tags: Customer Relationships Lead Management Advertising B2B marketing Business Business model Content Marketing Lady GaGa Lead Generation Lead Nurturing Lead Scoring marketing Money New York Times social media strategy Social network service Thought Leadership. startups.com).