Lead Management - B2B Marketing Zone

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management.

Lead Management

Lead Management Work Management Marketing Management Direct Marketing

A Good Laugh from a New Sales Lead Management Cartoon Series

ViewPoint

APRIL 12, 2011

There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series. PointClear is proud to be a sponsor of the first cartoon shown here, a lighthearted look at the “bigger box” solution for handling leads.

Lead Management

Lead Management Sales Leads PointClear Marketing Management

Why Don’t Companies Want to Talk to Anyone?

ViewPoint

DECEMBER 7, 2017

This is Jim Obermayer from the Sales Lead Management Association. Sales Lead Management Association. They leave contact information on their website (but often not the phone number, except in some hidden nook, screened back). J am es Obermayer is founder of the Sales Lead Management Association.

Paid Search Agency

Paid Search Agency Companies Lock-In Press

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. The budget has grown because of: the new software tools she purchased in her chase for buyers, annual maintenance fees, multiple agencies that execute her programs, and new employees for marketing operations, content management, and analytics. It wasn’t an easy conversation.

Marketing Management

Marketing Management Analytics Budget Programs Marketing Automation Services

Who Owns the Pipeline, Marketing or Sales?

ViewPoint

APRIL 16, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , an organization serving 8,000 members and subscribers worldwide, with a website that includes 360-plus articles from 65 industry authors. What are your thoughts on pipeline ownership?

Top of Funnel

Top of Funnel PointClear Work Management Sales Qualified Leads

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

NOVEMBER 8, 2017

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Unless you crack this problem, nothing else is going to work. What should you do that is different?

Lead Generation

Lead Generation Work Management Sales Qualified Leads Marketing Management

Is Anyone Leading Lead Management?

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management

Lead Management Work Management Marketing Management Sales Qualified Leads

Successful Podcasts' Share Seven Qualities

ViewPoint

SEPTEMBER 28, 2018

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. About the author: James Obermayer is the founder of the Sales Lead Management Association and the publisher of the Funnel Media Group which produces programming for the Funnel Radio Channel.

Multi-Channel

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership

Who gets your vote as history’s top twenty women? And the winners are…

ViewPoint

FEBRUARY 21, 2011

Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011.

PointClear

PointClear PR Lead Management Work Management

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

ViewPoint

APRIL 7, 2014

Jim, who is principal of a California-based sales and marketing consulting firm Sales Leakage Consulting, lays the blame squarely at the feet of sales managers, who aren’t putting the necessary pressure on their sales force to follow up on leads, he said. Email: jobermayer at salesleadmgmtassn dot com. By Dan McDade.'

Lead Scoring

Lead Scoring Lead Ranking Leads Lead

Most Market Share Battles Are Lost, Not Won

ViewPoint

JUNE 23, 2015

A website and postcard mailing don’t count.) Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting. They have four salespeople (implied overhead) and a fledgling distributor network.

Work Management

Work Management Blogger Paid Search Agency B2B Sales

Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Because the shows are recorded (all of those above do it), the shows have a long life and can be posted on the interviewees website. SLMA Radio - Since 2010.

PointClear

PointClear Marketo Internet Marketing Broadcasting

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

ViewPoint

OCTOBER 9, 2013

Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. You can connect with Jim and learn more about the Sales Lead Management Association via the following resources: Website: www.theslma.com.

Sales Qualified Leads

Sales Qualified Leads Marketing Automation Services Work Management Marketing Management

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

ViewPoint

OCTOBER 1, 2013

You can connect with Ardath and learn more about Marketing Interactions via the following resources: Website: www.marketinginteractions.com. The next PowerViews will be with James Obermayer of Sales Lead Management Association. Twitter: @ardath421. LinkedIn: www.linkedin.com/in/ardathalbee. Stay Tuned. By Dan McDade.'

Content

Content Storytelling B2B Sales Linkedin

PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

ViewPoint

MARCH 18, 2014

You can connect with Chris and learn more about SAVO via the following resources: Website: www.savogroup.com. The next PowerViews will be with James Obermayer of Sales Lead Management Association. Be sure to check out the complete video! Email: chris dot tratar at savogroup dot com. Stay Tuned. By Dan McDade.'

Paid Search Agency

Paid Search Agency Sales Qualified Leads Marketing Qualified Leads Marketing Automation Services

PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture

ViewPoint

MARCH 18, 2014

You can connect with Chris and learn more about SAVO via the following resources: Website: www.savogroup.com. The next PowerViews will be with James Obermayer of Sales Lead Management Association. Be sure to check out the complete video! Email: chris dot tratar at savogroup dot com. Stay Tuned. By Dan McDade.'

Paid Search Agency

Paid Search Agency Sales Qualified Leads Marketing Qualified Leads Marketing Automation Services

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

ViewPoint

AUGUST 27, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. We decided the service would call only: Leads older than 3 months (those 3 months and younger are being called by his salespeople). Leads with a title.

Telemarketing

Telemarketing Work Management Marketing Management Leads

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Annuitas Group Website: www.annuitasgroup.com. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand

Demand Process Work Management Marketing Management

PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

ViewPoint

JULY 7, 2015

I have no decision making authority, but I get a high lead score because I am on your website a lot and interact with your content, sometimes I even engage in conversation with your sales team. But I have no lead score, and no one contacts me because I don’t have any activity on your website. form field completions).

Lead Ranking

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

ViewPoint

JUNE 8, 2012

Mobile —Every company may not need a mobile app, but they need a mobile optimized website. 1to1 Media Website: www.1to1media.com. The next PowerViews will be with James Obermayer of Sales Lead Management Association. If your customers aren’t on Facebook, do you really need to be there? 1to1media.com.

Marketing Automation Services

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing

The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

MAY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The company was growing, but it had little or no lead generation marketing. This is how the lead generation wizard made a difference. Tell us about it!

Demand

Demand Outgrow Blast Campaigns Trade Show

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

FEBRUARY 2, 2012

I really appreciate the opportunity to talk about these ideas with Todd Schnick on his IntrepidTV program recently, and here is the video of our conversation: Here are time marks for several key areas we discussed: 2:30 min —The definition of sales lead management. 4:15 min —How analytics are used in lead generation.

Lead Generation

Lead Generation Sales Leads Sales Qualified Leads Analytics

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

ViewPoint

MAY 7, 2015

Precise tracking of what email links the prospects click, website pages they visit, how long they stay, and, most importantly, having a system that customizes the nurturing for them based on the criteria just mentioned.

Lead Nurturing

Lead Nurturing Lead Ranking Lead Scoring PointClear

PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success

ViewPoint

APRIL 2, 2014

You can connect with Dan and learn more about Waldschmidt Partners International via the following resources: Website: www.edgyconversations.com. The next PowerViews will be with James Obermayer of The Sales Lead Management Association. But that’s a short-term fix that masks long-term problems. Stay Tuned. By Dan McDade.'

Barriers

Barriers Advertising Agencies Lead Scoring Lead Ranking

B2B Marketing Zone

ViewPoint

PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

A Good Laugh from a New Sales Lead Management Cartoon Series

Webinars

Trending Sources

Why Don’t Companies Want to Talk to Anyone?

Webinars

Why Marketing Management Must Master Deep Digital Analytics

Who Owns the Pipeline, Marketing or Sales?

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

Is Anyone Leading Lead Management?

Successful Podcasts' Share Seven Qualities

Who gets your vote as history’s top twenty women? And the winners are…

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

Most Market Share Battles Are Lost, Not Won

Internet Radio - Its Time Arrived Several Years Ago!

PowerViews with James Obermayer: Why Don’t Sales Reps Follow Up On Leads? The Real Issue

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’

PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture

Advice to Steve, a Down-and-Almost-Out Sales Manager: Telemarket Old Leads First!

PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

PowerViews with Ginger Conlon: Trustability & Your Customer's Voice

The Science of Creating Demand, Upon Demand, When Demand is Needed

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)

PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success

Stay Connected