LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. There are two ways to identify visitors: They fill out a form on your website.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

JANUARY 14, 2010

These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. These posts are about various online marketing topics: How to Get More Website Visitors. How to Increase Website Conversion. Marketing Automation. Social Media Tracking 101.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

JUNE 23, 2009

Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. blogging, creation of high-quality content, and website conversion optimization. “Isn’t that Search Marketing?&#.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

SEPTEMBER 30, 2010

The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. One of the most interesting things Pardot does for their own lead management is to give a 60 second look to each and every lead that is sent to sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

JULY 12, 2010

Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Mid-size Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 24, 2010

Lead Nurturing content contains information that prospects need to make a purchase decision. The content can be on the vendor’s website, it can be sent out via email, or sent out by sales people. On your website, prospects will select the content they find interesting themselves, but in an email you are making a choice for them.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

MARCH 22, 2009

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100