ViewPoint

article thumbnail

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Unless you crack this problem, nothing else is going to work. The subjects of the prospect’s tweets.

article thumbnail

Follow the Money: The Primary Responsibility for CMOs

ViewPoint

Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. But we all know that the granddaddy of modern lead management originated with CRM and all other programs and services can be attributed to the CRM family tree.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Successful Podcasts' Share Seven Qualities

ViewPoint

Today’s mobile listeners want business entertainment and training without the pitch of so many social media outlets. About the author: James Obermayer is the founder of the Sales Lead Management Association and the publisher of the Funnel Media Group which produces programming for the Funnel Radio Channel.

article thumbnail

Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Outsourcing lead generation. Revenue performance management.

Blogger 120
article thumbnail

Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

article thumbnail

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. From #SXSW: Charting the Road Ahead for B2B Marketing. Marketing Automation Software That Delivers the Most Data Wins.

article thumbnail

4 Things a CMO Should Do to Build Their Marketing Dream Team (Part One)

ViewPoint

Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. They should also work with the technologist to automate certain aspects of campaigns, like email or social media.

CMO 168