• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Lead Management, Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
    'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. Infer runs multiple models against leads provided by the client.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Lead Management, Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Marketo creates task in CRM to remind BDR to call lead 1 week later. Wait 2 weeks.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Lead Management, Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. I''d guess this is because they are answering specifically about marketing management. Here’s how I see things. But take a closer look.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Lead Management, Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Whether you’re managing sales for a large enterprise organization, or are trying to build business for your own one-man-shop, these tips should help guide your thinking, strategy and action when building and managing a bigger sales pipeline. You need a system to manage lead volume, status, next steps, reminders, etc.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Lead Management, Salesforce.com] Marketo’s Take on Salesforce.com’s ExactTarget Acquisition
    'Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Our comprehensive solution includes great email capabilities, but goes much deeper to include enterprise-class marketing automation, social marketing, marketing financial management, and revenue cycle analytics. Where marketing is going. Customer support.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Lead Management, Salesforce.com] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    beleaguered salesperson recently reached out to me and said “ I’ve called EVERYONE in our Salesforce.com database and I have zero prospects! This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. love salespeople. was you.
  • LOOPFUSE  |  MONDAY, MAY 6, 2013
    [Lead Management, Salesforce.com] Gartner Group releases CRM Lead Management Magic Quadrant for 2013
    'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so.  This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). 
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Lead Management, Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Lead Generation.  . Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Generate leads from your unique landing page.  .  . 'Twitter recently launched a keyword targeting option for Twitter Ads.  Below is a video of how it works.
  • VIEWPOINT  |  TUESDAY, APRIL 2, 2013
    [Lead Management, Salesforce.com] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
    One of the best practices I've seen associated with that is making sure that any customer communications come directly from either their account manager or assigned salesperson. Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn.
  • LOOPFUSE  |  THURSDAY, MARCH 28, 2013
    [Lead Management, Salesforce.com] Building the business case for marketing automation
    The efficiencies gained by implementing a simple email drip campaign, scoring leads to better prioritize sales outreach, and just knowing more about your prospects (site visits, referral sources, etc.) To add LoopFuse to Salesforce.com, click here. more than justifies this monthly investment.  We deliver a lot of bang for the buck!
  • LOOPFUSE  |  MONDAY, MARCH 4, 2013
    [Lead Management, Salesforce.com] What's Your Lead Velocity Rate (LVR)?
    He points out that the best leading indicator of sales pipeline performance is your Qualified Lead Velocity Rate (LVR) which measures your growth in qualified leads month over month.  To add LoopFuse to Salesforce.com, click here. If you run a recurring revenue business (SaaS, etc.) ” Read the whole thing here.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 19, 2013
    [Lead Management, Salesforce.com] “All there is in business is (digital) marketing and innovation” – Peter Drucker
    Give Sales a few high quality leads – then they sell them all and everyone is happy. Every company needs to invest in digital marketing and build an awesome B2B demand generation program that delivers those high quality sales leads. Gentle, ongoing lead nurturing to earn trust. Digital Marketing). ?  Peter F. Drucker.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 24, 2013
    [Lead Management, Salesforce.com] Top 50 B2B Marketing Influencers On Twitter
    Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Lead Management, Salesforce.com] New developments in B2B marketing list acquisition
    Internal databases populated from billing systems, lead management systems, and website registration systems.  LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.  Photo credit: Wikipedia. Let’s look at what’s new in B2B lists these days.
  • LOOPFUSE  |  TUESDAY, JANUARY 22, 2013
    [Lead Management, Salesforce.com] Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails
    This information combined with email campaign activity yields a lead score which helps your sales team better prioritize their time based on a measure of prospect engagement beyond an open or click in an email campaign.  To add LoopFuse to Salesforce.com, click here. The same can be said of marketing automation. 
  • LOOPFUSE  |  WEDNESDAY, DECEMBER 26, 2012
    [Lead Management, Salesforce.com] The Most Popular Blog Posts of 2012
    simple lead nurturing example for every business. Gartner Group Releases CRM Lead Management Magic Quadrant. Real World Examples of B2B Lead Nurturing. Lead Assignment Tips for Salesforce.com + LoopFuse. To add LoopFuse to Salesforce.com, click here. Unbounce + LoopFuse = Landing Page Awesomeness.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Lead Management, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Account Management. Business Goal.
  • LOOPFUSE  |  MONDAY, OCTOBER 8, 2012
    [Lead Management, Salesforce.com] Replay of LoopFuse and Salesforce.com training session [video]
    LoopFuse OneView can handle marketing automation tasks on its own, but the real value comes when you start pushing qualified leads to your Sales team in a meaningful way. By tying your Salesforce account to your OneView account, you unlock a powerful force to identify qualified leads and get them moving through the sales pipeline.
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 28, 2012
    [Lead Management, Salesforce.com] Create a segmented list as a follow up to your next email campaign
    This can be done automatically as part of a lead flow or you can simply create the list and choose it for a follow up one-off email campaign. Follow this path Loopfuse>Prospect Management>Create a List (upper left)>Add Segmentation Criteria>Choose “Segment Leads by Web Viewing Behavior” in the drop down box.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Lead Management, Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Her background includes stints in management consulting and the energy industry.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Lead Management, Salesforce.com] The Top #Nifty50 Women in Technology on Twitter for 2012
    Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Her background includes stints in management consulting and the energy industry.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Lead Management, Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    For years, companies have tried, and failed, to implement a closed-loop lead management system. Join us to learn from a leading software company how they achieved this “holy grail” of sales and marketing. The closed-loop lead management system is one of the most elusive business models out there.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Lead Management, Salesforce.com] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    For years, companies have tried, and failed, to implement a closed-loop lead management system. Join us to learn from a leading software company how they achieved this “holy grail” of sales and marketing. The closed-loop lead management system is one of the most elusive business models out there.
  • LOOPFUSE  |  FRIDAY, JULY 27, 2012
    [Lead Management, Salesforce.com] Better Value, Easier to Use Marketing Automation
    We hear this over and over from our customers and prospects about why they chose us or why they are looking at us as their marketing automation and lead management choice.  Our goal is (and always has been) to better align sales and marketing activities leading to more customers and more revenue for our customers. 
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Lead Management, Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. They are leading buyers astray.
  • ANNUITAS  |  MONDAY, JUNE 18, 2012
    [Lead Management, Salesforce.com] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
    The best vendor event I ever attended was a Salesforce.com road show.  The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. They are leading buyers astray.
  • LOOPFUSE  |  FRIDAY, JUNE 15, 2012
    [Lead Management, Salesforce.com] Gartner Group Releases CRM Lead Management Magic Quadrant
    IT industry research firm Gartner Group and analyst Chris Fletcher released their  CRM Lead Management Magic Quadrant report in the last week or so. We were very excited to have earned the “Promising” label a year ago from Gartner when they released their “MarketScope” for CRM Lead Management.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Lead Management, Salesforce.com] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways? Advice: keep rewarding, start to introduce new metrics, lead the cultural shift. Awesome. And soon!
  • LOOPFUSE  |  THURSDAY, APRIL 26, 2012
    [Lead Management, Salesforce.com] 3 Lead Management Lessons from the NFL Draft
    So, what can you learn from the NFL draft and apply to your lead management activities? To add LoopFuse to Salesforce.com, click  here. Lead Management Marketing Automation andrew luck draft nflThe NFL draft started today and Andrew Luck of Stanford was drafted #1 overall by the Indianapolis Colts.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Lead Management, Salesforce.com] How HubSpot Rocked 2011: A Year in Review
    HubSpot customers generated an average of 34,000 new leads per day in 2011. million leads in 2011. HubSpot customers saw an average of 32% increase in leads per month in 2011. March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. HubSpot Customer Achievements in 2011.
  • SALES CHALLENGER  |  MONDAY, MARCH 19, 2012
    [Lead Management, Salesforce.com] 11 More of the Most Popular CRM Apps
    Several weeks ago we discussed four of the most popular apps from Salesforce.com’s AppExchange that Salesforce CRM users can download to help improve the functionality, efficiency, and effectiveness of their interfaces. Lead Management. Pricing, Quotes, and Proposal Configuratiors. Social Media/Networking. Data Hygiene.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Lead Management, Salesforce.com] Why You Need Marketing Analytics, Not Web Analytics
    Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both on and off your website) influence whether leads become customers. For instance, let's say you did an email send to a segment of your leads. How did an individual lead first come to find your website?
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Lead Management, Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.
  • LOOPFUSE  |  TUESDAY, FEBRUARY 21, 2012
    [Lead Management, Salesforce.com] Identified Doubles Revenue With LoopFuse
    “It has helped us identify sales-ready leads and nurture those that aren’t yet ready to buy, effectively helping us double sales revenues month-over-month since October.” The case for automating your lead management process is very clear,” said Trip Kucera, Senior Research Analyst at Aberdeen Group. Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Lead Management, Salesforce.com] Four Signs That You May Need Marketing Automation Help
    Are the SLAs associated with lead handoffs being adhered to? services consultant can look at your lead generation, lead management, lead scoring, and lead nurturing processes and show you where you can fine-tune your systems based on best practices. Along the way it can get frustrating.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead Management, Salesforce.com] Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
    This is one request we get quite often when customers are looking to clean up old lists or remove dead leads from their database. It led to other finds on data management. Richard Murdock ( @shinyranger ) is the Senior Manager of Customer Support at LoopFuse. To add LoopFuse to Salesforce.com, click here. Resources.
  • LOOPFUSE  |  TUESDAY, JANUARY 17, 2012
    [Lead Management, Salesforce.com] Connect the dots to get the big picture of your prospects
    use it every day when helping customers track down questions they may have like “ Why didn’t this lead flow work as expected? Find out when the prospect was exported to Salesforce.com. Richard Murdock ( @shinyranger ) is the Senior Manager of Customer Support at LoopFuse. To add LoopFuse to Salesforce.com, click here.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Lead Management, Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    LeadFormix combines its behavior analysis with anonymous visitor identification (inferring their company from the IP address), access to external prospect lists and enhancement data, and collaboration with partners and affiliates to share lead access. The price is surprisingly low for an established marketing automation vendor.
  • LOOPFUSE  |  THURSDAY, DECEMBER 22, 2011
    [Lead Management, Salesforce.com] 3 Things You Can Do Right Now to Increase Customer Acquisition Rates [video]
    Integrate with Salesforce.com. Apply custom lead scoring rules that provide the flexibility to create your own scoring events and thresholds. To add LoopFuse to Salesforce.com, click  here. Customer Acquisition Lead Management Marketing Automation Thought Leadership Lead Scoring Salesforce.com vmware
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Lead Management, Salesforce.com] The Two-Step for Sales Enablement
    Obviously, trying to drive sales reps in the field to a document management portal they don’t use to obtain the materials they need isn’t a winning strategy. Fact: We use Salesforce.com as our CRM, including the Chatter application. Fact: We use Sharepoint as our internal document management portal.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 4, 2011
    [Lead Management, Salesforce.com] 4 Lead Assignment Tips for Salesforce.com + LoopFuse
    If you have an abundance of leads from your inbound marketing system, then qualification becomes a challenge. Your Loopfuse system should be set up for positioning your sales team to qualify and convert leads based on various criteria which are part of your Lead records. The Lead fields become segmentation criteria.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2011
    [Lead Management, Salesforce.com] Lead Nurturing, Lead Scoring and the World Cup
    way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. Target profiling and lead scoring. Nurturing for those leads that are not yet ready to buy or were stuck. The result: BDRs receive qualified sales-ready leads and now focus on selling.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead Management, Salesforce.com] Can the user information captured with the Alinean-powered marketing tools be shared with CRM / marketing automation solutions?
    Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 12, 2011
    [Lead Management, Salesforce.com] Salesforce Partners & Users Working With HubSpot Partners
    HubSpot is a great application for generating leads online using content marketing , search marketing , social media and email marketing and it has the tracking tools to really understand what marketing activity generates the best return in business terms like leads, sales and loyalty from a marketing perspective.
  • ANNUITAS  |  FRIDAY, SEPTEMBER 9, 2011
    [Lead Management, Salesforce.com] A B2B Perspective of Dreamforce
    In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1:  Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. Instead of asking “What do we need to do?”,
  • THE POINT  |  TUESDAY, SEPTEMBER 6, 2011
    [Lead Management, Salesforce.com] Segmentation, Social Media Drive Lead Nurturing Success for iDirect
    When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. All this presents real challenges for both demand generation and lead management.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [Lead Management, Salesforce.com] Genius Marketing Laboratory at Dreamforce
    2: 30-2:00: Carlos Hidalgo (Lead Management Musts). Today’s the first big day at Dreamforce and we’re really excited about all that’s going on. The energy at the show’s great this year and we’ve already had some really great interactions with customers and other show attendees. Here’s the schedule.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2011
    [Lead Management, Salesforce.com] Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce
    One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Through its use, we are able to automate and simplify the event process, which drives higher attendance and ultimately converts more Dreamforce leads to actual sales.
  • ONPATH  |  THURSDAY, AUGUST 11, 2011
    [Lead Management, Salesforce.com] From Egg to Chicken - Marketing Investment Trends 2011
    Over 4,000 companies in 31 countries use HubSpot software to increase the number of visitors to their website and convert more of those visitors to leads and customers. OnPath offers customization, implimentation and training services to Salesforce.com Ottawa and Salesforce.com Toronto customers. For example: 1. Or do you?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 14, 2011
    [Lead Management, Salesforce.com] Why do some companies prosper – despite a terrible economy?
    Salesforce.com. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. “U.S. Journal.
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Lead Management, Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Telesales lead generation supports both field and inside sales. Sales and marketing activity. Target market challenges.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Lead Management, Salesforce.com] [Cartoon] The Leads Are With Sales
    SiriusDecisions estimates that 80% of the leads passed to sales never receive follow up. Each connect For each lead, a rep uses 14% of their time developing the relationship with only 1 in 4 shot of winning. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. Facebook.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 17, 2011
    [Lead Management, Salesforce.com] Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App
    B2B Lead Generation | Laugh and Learn Episode 30. The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. We at the B2B lead generation consultancy, Find New Customers congratulate them. They could have hosted a webinar.
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Lead Management, Salesforce.com] Lead Generation Marketing Gets Technology Start-up Major Win
    Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success. Lead Generation Marketing Challenge. Solution For Their Lead Generation Marketing. The Results Of Their Lead Generation Marketing.
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Lead Management, Salesforce.com] Lead Generation Marketing Win For Technology Start-up
    'Lead generation marketing efforts by Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success and use of an integrated digital marketing platform. Lead Generation Marketing Challenge. Lead Generatio
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Lead Management, Salesforce.com] Lead Generation Marketing Win For Technology Start-up
    Lead generation marketing efforts by Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success and use of an integrated digital marketing platform. Lead Generation Marketing Challenge. pthread pool.
  • EB2BLEADS  |  FRIDAY, JUNE 10, 2011
    [Lead Management, Salesforce.com] Lead Generation Marketing Win For Technology Start-up
    Lead generation marketing efforts by Clik Arts saw their leads increase by 3x at first and then jump to an overall 6x increase, eventually getting them acquired by Intel in late 2009 due to their businesses overall success and use of an integrated digital marketing platform. Lead Generation Marketing Challenge. Lead Generation
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Lead Management, Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys spent too much time with those “tire-kicker” leads which wasted much of your team’s time.  You guys only knew the basics of Salesforce.com. How are you? 
  • NUSPARK  |  SATURDAY, MAY 28, 2011
    [Lead Management, Salesforce.com] An Email to Bob in Sales: Thanks for aligning with us in Marketing
    Your definitions of quality leads differed from ours. We weren’t on the same page when it came to target marketing and reaching your desired sales-ready leads. You guys spent too much time with those “tire-kicker” leads which wasted much of your team’s time.  You guys only knew the basics of Salesforce.com. How are you? 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Lead Management, Salesforce.com] DemandCon: Why Storytelling Drives Demand Generation [Video]
    As an example of this, Ernst pointed to Salesforce.com. Demand Generation B2B b2b marketing Content Marketing crm DemandCon Forrester Research Jeff Ernst lead management Lead Nurturing Salesforce salesforce.com stories storytelling TEDby Jesse Noyes | Tweet this. People don’t buy into your product. Share email.
  • LOOPFUSE  |  SATURDAY, MAY 14, 2011
    [Lead Management, Salesforce.com] Arrival of LoopFuse OneView 3.31
    Lead Capture LoopFuse OneView Plugins eMail Marketing Inbound Marketing Lead Management Lead Management Automation Marketing Automation product release product update Salesforce.com IntegrationMay 15th marks the release of LooFuse OneView v3.31.  Wufoo features can include [.].
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [Lead Management, Salesforce.com] 5 Strategies that Fuel the Sales and Marketing Machine
    Marketo’s own lead management process – and sales and marketing philosophy – is driven by the same technology that we sell, a lead management , sales insight and revenue analytics platform. These, coupled with Salesforce.com, build the core toolset we use to generate new business at our company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 29, 2011
    [Lead Management, Salesforce.com] 8 Big Ideas to Drive B2B Buzz
    Salesforce.com shocked the B2B world by bookending the Superbowl halftime show with television ads , an unconventional move for an enterprise SaaS company. 37signals makes project management feel like an iPhone app (come to think of it, the company actually offers a Web app).  B2B is a unique beast.  Why not group referring?
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 24, 2011
    [Lead Management, Salesforce.com] Top 5 Lead Source Best Practices
    by Maria Pergolino Lead source is a critical piece of data you need in order to assess the value of your marketing campaigns and part of proper lead management.  Avoid lead source clutter. When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2011
    [Lead Management, Salesforce.com] Marketing Goes To Washington: How One Think-Tank Gets The Message Out
    We are able to identify audiences not only by what issues they may have expressed an interest in,” Brian pointed out, “but also through a lead scoring analysis that adds interest based on actual online behavior.”. by Jesse Noyes | Tweet this. The first article on social media for good can be found here. But a think tank? Probably not. Reddit.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 8, 2011
    [Lead Management, Salesforce.com] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
    Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing. by Joe Chernov | Tweet this.
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Lead Management, Salesforce.com] Salesforce.com Acquisition of Radian6
    Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. This reflects a general trend where the B2B lead management (demand generation) and social media world are fast coming together and are no longer separate silos. . The question is : Why did Salesforce.com acquire Radian6 ?
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 1, 2011
    [Lead Management, Salesforce.com] Salesforce.com Acquisition of Radian6
    Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. This reflects a general trend where the B2B lead management (demand generation) and social media world are fast coming together and are no longer separate silos. . The question is : Why did Salesforce.com acquire Radian6 ?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Lead Management, Salesforce.com] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors).  Follow the money and it will lead you directly to our industry.  by Joe Payne | Tweet this. Reddit.
  • PAUL GILLIN  |  TUESDAY, FEBRUARY 22, 2011
    [Lead Management, Salesforce.com] Organizing the Chaos of Social CRM
    Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place. Unfortunately, many companies simply use CRM as a fancy lead management tool. Software Advice has posted a grid that presents a new way of looking at the social CRM market. They’re asking for input.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Lead Management, Salesforce.com] Marketing Automation Catching On Fire
    That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Interesting to note that the majority of the players only came to existence not even 5 years ago. This nascent industry still has lots of growth to do.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 26, 2011
    [Lead Management, Salesforce.com] Dimdim Improves Lead Qualification and Conversion Rates with Loopfuse
    As you probably know by now, Salesforce.com acquired Dimdim, which provides free web collaboration, allowing anyone to host and attend online meetings, demos and webinars using just a web browser, earlier this month.  Lead Management Lead Nurturing OneView Thought Leadership Dimdim case study
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Lead Management, Salesforce.com] Treehouse Interactive Refines Its Features and Targets Larger Firms
    It added Marketing View marketing automation in 1999 and Reseller View partner management after that. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. download and document management. Here's an update.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Lead Management, Salesforce.com] 2 Mistakes that Cause Content Syndication to Fail
    We had real problems with lead quality.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? Prompt, efficient, and effective follow-up to these leads is therefore paramount.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Lead Management, Salesforce.com] Optimizing Trial Conversion Rates With Lead Nurturing
    We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [Lead Management, Salesforce.com] Election Day: SLMA's 50 Most Influential People in Sales Lead Management
    The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment
  • LOOPFUSE  |  THURSDAY, OCTOBER 28, 2010
    [Lead Management, Salesforce.com] Friend or Foe (Competitive Assessment) « Loopfuse Marketing.
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 27, 2010
    [Lead Management, Salesforce.com] Taking Your Website to the Next Level « Loopfuse Marketing.
    Content Management Systems 4.  About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation?
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Lead Management, Salesforce.com] Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing.
    Looking forward to gaining access to see how it will help my clients and prospects in their Lead Nurture and Sales activity. Looking forward: LoopFuse OneView v3.28 October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. Monitor social networks, blogs, and websites in real-time.
  • LOOPFUSE  |  MONDAY, OCTOBER 25, 2010
    [Lead Management, Salesforce.com] 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing.
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 19, 2010
    [Lead Management, Salesforce.com] Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
    Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation Alsa has some other unusual features.
  • LOOPFUSE  |  MONDAY, OCTOBER 18, 2010
    [Lead Management, Salesforce.com] Look Before You Leap (Market Sustainability)
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
  • LOOPFUSE  |  FRIDAY, OCTOBER 15, 2010
    [Lead Management, Salesforce.com] Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
    Lead Scoring: Deliver Pre-Qualified Leads to Sales October 15th, 2010 by Cindy Ryan I recently attended the Atlanta Salesforce User Group where Loopfuse was sponsoring and one of my founders, Roy Russo , was speaking. One of his first comments was “what makes a lead qualified?” Next, you need to set up your lead scoring rules.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 13, 2010
    [Lead Management, Salesforce.com] Size Doesn't Always Matter (Market Size) « Loopfuse Marketing.
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? It was carnage!
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 13, 2010
    [Lead Management, Salesforce.com] Alinean Launches Interactive White Papers
    Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
  • TOM PISELLO  |  WEDNESDAY, OCTOBER 13, 2010
    [Lead Management, Salesforce.com] Tom Pisello: The ROI Guy: Alinean Launches Interactive White Papers
    By utilizing SmartPapers, our proprietary version of Alineans Interactive White Paper, marketers can deliver more personalized and more impactful results to potential buyers that will ultimately lead to deeper engagements and higher lead conversions." Measure to Manage - Driving Sales Enablement Succe. They do if they are.
  • LOOPFUSE  |  THURSDAY, OCTOBER 7, 2010
    [Lead Management, Salesforce.com] Getting to Know You. Digitally (Online Research)
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
  • LOOPFUSE  |  TUESDAY, OCTOBER 5, 2010
    [Lead Management, Salesforce.com] WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The.
    Once the information is tied together you start to capture leads that fill out that form in your OneView account. « Previous Post A Lead: An Expression of Interest Next Post » Getting to Know You. WordPress Plugin 2.0 October 5th, 2010 by Richard Murdock We released a WordPress plugin for LoopFuse back in late May.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Lead Management, Salesforce.com] A Lead: An Expression of Interest
    A Lead: An Expression of Interest October 4th, 2010 by Greg Malpass One of the largest and most frequent problems that plague the sales and marketing relationship is the quality and quantity of leads.  The real issue isn’t what defines a “qualified&# lead, but rather what defines a lead itself.  LoopFuse ,Inc.
  • LOOPFUSE  |  MONDAY, OCTOBER 4, 2010
    [Lead Management, Salesforce.com] The Loopfuse Exchange: Sales & Marketing Best Practices
    Topics will include Website construction and design, Customer Relationship Management (CRM) systems, Lead Nurturing and Scoring, Search Engine Optimization ( SEO ), Pay per click ( PPC ) advertising, Social Media and Networking, E-mail marketing , Event marketing, Search Engine Marketing ( SEM ), Reporting and more. LoopFuse ,Inc.
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Lead Management, Salesforce.com] Straight from the Horse's Mouth (Interview Sales) « Loopfuse.
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 27, 2010
    [Lead Management, Salesforce.com] Webinar: CRM Integration - Exploring the flexibility of options.
    You can give your sales team visibility into the hottest leads by providing lead activity and scoring right in your CRM. This series is intended to provide you, the LoopFuse user, valuable tips and tricks on how to use LoopFuse OneView to grow your business. How will this help grow my business? Get Fused! LoopFuse ,Inc.
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [Lead Management, Salesforce.com] Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse.
    Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. Is he a lead in my CRM?
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 21, 2010
    [Lead Management, Salesforce.com] 5 Things to Think about Before Hitting the Send Button « Loopfuse.
    With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. Is this a prospect list of C-level people or IT management? Because once that button has been pressed – there is no going back. Customer or prospect?
  • LOOPFUSE  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Lead Management, Salesforce.com] Marketing Automation Buyer's Guide to Email Deliverability.
    Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. If a vendor looks confused when you ask them about these concepts… run!
  • LOOPFUSE  |  TUESDAY, SEPTEMBER 14, 2010
    [Lead Management, Salesforce.com] Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth.
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [Lead Management, Salesforce.com] Webinar: Launching your first email campaign and viewing analytics
    About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Get FUSED!
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [Lead Management, Salesforce.com] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. LoopFuse ,Inc.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [Lead Management, Salesforce.com] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    released&# Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse Integration for Drupal 6.x LoopFuse has heard the call and has released an initial 6.x version of the “ LoopFuse Integration ” project. LoopFuse ,Inc.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Lead Management, Salesforce.com] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.
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