LeadSloth
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.
LeadSloth
MARCH 16, 2009
After that, the (previously anonymous) website sessions are linked to a specific person. Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. An anonymous prospect record.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
OCTOBER 18, 2010
An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system.
LeadSloth
JUNE 18, 2010
I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. Effective lead nurturing will prevent prospects from falling out of the funnel before they are ready to talk to a sales person. gotomeeting.com/register/594743683.
LeadSloth
MARCH 15, 2009
The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Most of the case studies seem to be B2C rather than B2B. Email design.
LeadSloth
JUNE 23, 2009
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. The current Marketing Automation vendors are solving only part of the online marketing problem: lead management. But it can quickly get expensive. Conclusion.
LeadSloth
OCTOBER 26, 2010
Optimize Lead Nurturing Through Personalized and Relevant Communications. Which content provided the desired lead interaction for which segmented list during which stage of nurturing? In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management.
Expert insights. Personalized for you.
100 
Let's personalize your content