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Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights

Microsoft Advertising is the second-most-popular advertising network after Google Ads. With Full Circle’s integration of Microsoft Advertising into DST, B2B digital marketers can now report on their digital ad costs for Microsoft Search Network, including Bing and partner sites. Media Contact: Jacquelyn Brazzale. jbrazzale@nextpr.com.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

ViewPoint

LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. The B2B Marketing Advantage of LinkedIn. Marketing Automation Software That Delivers the Most Data Wins.

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A B2B Perspective of Dreamforce

ANNUITAS

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 4: Salesforce.com Needs Better Content .

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

. • 6Sense finds new prospects using behavioral data gathered from a network of "several thousand" Web publishers rather scanning public sources like others in this list. Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores.

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New developments in B2B marketing list acquisition

Biznology

Internal databases populated from billing systems, lead management systems, and website registration systems. The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. A new direction in B2B lists. How LevelEleven took its prospecting to the next level.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. An average Salesforce.com seat is around $100 per month these days.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Competitors may have extensive networks of partner integrators and resellers. Customer needs can shift quickly.