article thumbnail

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. The system can also execute SQL queries.

article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Leads can enter from channels other than email. Information can come from sources beyond the lead itself. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. Registration is no longer required.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.

article thumbnail

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management.

article thumbnail

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

article thumbnail

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

It added Marketing View marketing automation in 1999 and Reseller View partner management after that. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. download and document management.

Features 120