The Point

SEPTEMBER 8, 2010

Priority Inbox simply serves to cement and accelerate the recent trends towards inbound marketing and lead management. Acquisition will increasingly rely on inbound tools like search, content syndication, and social media, and email will be the tool by which marketers move those raw prospects through the sales funnel.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

The Point

SEPTEMBER 30, 2013

. • Measure email campaign performance by true ROI vs. just opens, clicks, and leads (and compare campaigns side-by-side by the same criteria). Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign. What other differences did I miss? Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

The Point

MAY 28, 2009

Tags: B2B Marketing Blogs E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation RSS Social Media blog promotion email marketing enewsletters.

Traffic 100

Traffic RSS Leads Lead 100

The Point

SEPTEMBER 17, 2014

. • Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. • For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Re-posted with permission.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

DECEMBER 17, 2010

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B 100

The Point

JUNE 8, 2016

Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria. .

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Leads 100

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections. Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

APRIL 22, 2011

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Marketing & Strategy Lead Nurturing 100

The Point

AUGUST 25, 2015

Hi [First Name], According to our records, you recently downloaded our white paper “(Title of White Paper)” from one of our media partners. Here’s an example of a sales email that is adapted specifically for content syndication by doing the following: 1. references the specific content asset. I’m following up to learn: 1.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

The Point

JULY 14, 2015

If the prospect HAS clicked on the link in the fulfillment email, and therefore has likely read the content on offer, send an email that thanks the prospect again for his/her interest, invites him/her to share the same content via social media, offers additional resources, and lastly, invites the prospect to contact the BDR for further information (..)

Sales Qualified Leads 100

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. Then assign those categories to specific contributors, aligned by subject matter expertise. Make the requirements simple: say, a 200-300 word article every 6 weeks. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

MARCH 18, 2011

In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • ideas for weaving social media into lead generation and lead nurturing programs. a common mistake to avoid in designing lead nurturing campaigns. •

Lead Nurturing 100

Lead Nurturing Conversion Marketo Demand Generation 100

The Point

JULY 23, 2012

As I wrote previously in a white paper, “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies ,” focusing demand generation investment on acquiring net new, hot leads is an expensive proposition at best, and at worst, a recipe for failure.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

The Point

SEPTEMBER 20, 2016

Fact is, there’s a lot we can contribute on a strategic level – what’s working for other companies, where to best spend your demand generation dollar – that has nothing to do with more tactical services like media and creative. (TA)

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.].

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

JANUARY 6, 2014

B2B Marketing blog marketing Campaign Measurement Campaign Strategy Database Marketing Demand Generation email marketing Google AdWords Landing Page Optimization Landing Pages Lead Management Lead Nurturing Marketing Automation Marketo search marketing SEM Social Media telesales autoresponder campaigns b2b demand generation B2B lead nurturing demand (..)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

JANUARY 17, 2013

Create a social media campaign. What is about social media that you think will extend and improve your demand generation mix? Social media can do many things but, like lead nurturing (see above), it’s only merits investment if you have a firm idea of what you hope to accomplish.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100