Chris Koch
OCTOBER 22, 2010
We should care more about lead management automation in B2B marketing. In part it is being driven by social media. And finally, the trade press and general business media are dying. That’s why lead management automation is important. No, there’s something bigger going on here. It just won’t scale.
Chris Koch
OCTOBER 7, 2011
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Before social media can happen, companies need an idea culture.
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Chris Koch
OCTOBER 7, 2011
This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Before social media can happen, companies need an idea culture.
Chris Koch
FEBRUARY 26, 2010
The era of the sales process beginning with a lead is over. The number of B2B buyers who are ready to buy as soon as they engage with our marketing is small—and social media will make it even smaller. This is where social media comes in. The trust leads to a more personal relationship and hopefully, a purchase.
Chris Koch
JANUARY 15, 2010
He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. That’s for you,” he said.
Chris Koch
MAY 21, 2010
Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. of the time any link that you put in a tweet is going to lead to accessible content.
Chris Koch
AUGUST 16, 2011
Yet even in B2B, we have a growing concern over privacy in lead management. It may seem facile, but social media are the answer. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers.
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