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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100
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6 integrations to get more from your social media management platform

Sprout Social

Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. A lead scoring system ranks a lead based on the actions they take. Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL.

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Your Shortcut to Lightning-Fast Speeds. AMP Landing Pages Come to Unbounce.

Unbounce

Using zaps, you can send leads from your built-in-Unbounce AMP pages to apps and tools like Mailchimp, Hubspot, Marketo, Campaign Monitor, and tons of others. In other words, you can ensure seamless lead management from your campaigns. But our 1000+ integrations with Zapier provide a nice workaround. Additional Resources.

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Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark Consulting

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Remember, not all leads are created equal.

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The Metrics That Matter Most for B2B Digital Marketing

Schubert B2B

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. A lead scoring system ranks a lead based on the actions they take. Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL.