NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. Remember, content attracts prospects, and content nurtures leads into sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

LeanData

SEPTEMBER 5, 2017

That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. We’ve been planning for the big show almost from the moment last year’s ended. So, hopefully, we’ll collect a nice bucket of leads that keep our sales team happy and busy.

Work Management 40

Work Management Marketing Management Trade Show Marketing Automation Services 40

Ambal's Amusings

MAY 27, 2010

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. "Simple Content Creates Quality Leads!" She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Adobe Experience Cloud Blog

AUGUST 21, 2012

Funnel math and revenue performance management. It’s not enough to manage the trade show, send the direct mail, or even flood more leads to the sales team. Here’s a relatively simple mathematical model for understanding the lead-opportunity-sale math for your company. Because many are and do.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams. At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. For me personally, I use a simple document that notes each of these program mix components.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 3, 2013

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. In marketing, many of us spend too much time wildcatting for leads. If a young John D.

Marketing Automation Services 48

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2011

Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. 5 Ways to Get Started With Closed Loop Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Work Management 48

Adobe Experience Cloud Blog

APRIL 9, 2009

Marketing did the trade shows and maintained the website, with a big gap between marketing and sales. I enjoy it so much that I will start my own demand generation practice this summer, working together with companies like Marketo. What can marketers do to improve their lead management most significantly?

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Online Marketing Institute

NOVEMBER 1, 2010

Leaning on the same old things year after year — PR and TV for awareness, and executive events and inside sales for leads — locks marketing execs in an endless loop of fighting off budget cuts and justifying marketing spending plans. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

markempa

AUGUST 1, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. We unveiled Lead Liaison’s ABM solution in late 2017 with resounding cheers from our client base. When we rolled out GoExhibit!,

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

thePoint

MAY 25, 2018

Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing. Were you just waiting for this part? The knowledge/skills not based on technology.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot. Too few companies even know the cost of a lead, and if their leads come from multiple channels, for example trade shows and internet, they may not even know which channel is more cost effective.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

Lead generation, like most existing customer marketing, is still too qualitative. Typically leads are cold, warm, or hot. Too few companies even know the cost of a lead, and if their leads come from multiple channels, for example trade shows and internet, they may not even know which channel is more cost effective.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Dallas, TX – GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

ViewPoint

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Adobe Experience Cloud Blog

OCTOBER 30, 2012

Yet, that is what many marketers do with their marketing automation and lead management vehicles. They spend some amount of time initially setting up lead scoring with explicit and implicit considerations such as title, industry, viewed web pages, and white paper downloads, and then they are off to the races.

Lead Scoring 48

Lead Scoring Lead Ranking Marketing Qualified Leads Sales Qualified Leads 48

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. One data point concerns me.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

JANUARY 22, 2018

Let’s say someone stops by your booth at a trade show, and for most companies, you might follow up with that lead maybe the next week, or maybe not at all. We look at Marketo and Eloqua and others that have been in this space, and really created new sub-categories in industry. I’ll give you a specific example.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56