Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. This presentation is guaranteed to have a ton of stats. Great sessions and a huge thank you to everyone who presented.

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Adobe Experience Cloud Blog

SEPTEMBER 7, 2011

Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Topics include: . Topics include: .

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Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

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Sprout Social

JUNE 28, 2023

It examines your digital data points and packages them in easy-to-read presentations, data visualizations and spreadsheets. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier. Analytics automation does the heavy-lifting for you.

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Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Put content in their path that they find YOU.

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Lead Management Work Management Marketing Management Lead Scoring 48

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.

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LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Marketo (booth 6).

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The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

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nDash

JANUARY 13, 2022

Marketing Automation & Campaign/Lead Management: Limelight, Marketo, and CoverKit. Share and present content strategies, editorial calendars, and other marketing content with clients and other team members. DAM, PIM & MRM: BrandMaster, Lingo, and inriver. Email Marketing: Epsilon, Salesforce, and Constant Contact.

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The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success.

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Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. This guide will walk you through some of the key capabilities of Marketo. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

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Marketo Marketing Automation Services Enterprise Management Marketing Management 117

ViewPoint

SEPTEMBER 22, 2015

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) You can find a couple of great SlideShare presentations from Jon and Engagio here: Fishing With Spears and The Big 5 Metrics for Account-Based Marketing ). Stay tuned!

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Account Based Marketing Lead Generation ABM Lead Scoring 120

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is also a member of the Marketo Board of Advisors. Barry is also presenting his latest research about marketing and sales alignment at an exclusive webinar titled Using Marketing's Insights to Close More Deals Faster. Marketo is an example of one of these solutions but certainly is not the ONLY example. or we should be).

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LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

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ANNUITAS

SEPTEMBER 9, 2011

Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. Instead of asking “What do we need to do?”,

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LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

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LeanData

MAY 2, 2016

It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.

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Account Based Marketing Work Management Marketo Marketing Management 40

Conversica

OCTOBER 9, 2018

Pay attention to the presentation of margins, white space, and embedded images. Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce.

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LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Over 100 Pardot customers from all over North America attended this event.

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Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. Tags: software usability measurement marketing automation lead management software selection demand generation. The area where this comes up more often than any other is the design of multi-step campaign flows. I'm in favor of that approach.

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Enterprise Management Marketing Automation Services Work Management Marketing Management 120

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. Most CRMs and marketing automation tools are not created to present this view of activity across an account. Do you have any economical suggestions for managing offline data and IP targeting? Topics Demand Gen & Lead Management. Sales Empowerment. Bottom-line Results.

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Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

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Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Give joint presentations at conferences. Preparing for, and delivering a joint presentation makes a powerful public statement.

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Adobe Experience Cloud Blog

OCTOBER 3, 2011

by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2010

The live session was hosted and moderated by Gerhard Gschwandter, Founder and CEO of SellingPower, and featured Bill Binch, VP of Sales and Customer Success at Marketo, and Barry Trailer, Co-Founder of CSO Insights. The answer to the first question is: it depends. One of the deciding factors is technology.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Sales, Marketing Automation, and the Road to More Leads. According to a 2014 report from Regalix, 86% of marketers using an automation solution said its greatest benefit was improved lead management and nurturing, and half said marketing automation increased sales and marketing alignment. These are powerful stats!

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Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. What Is Lead Management?

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Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Renaud Bizet, director of global marketing operations , Marketo Title: ”Marketo’s Operations Journey to ABM”.

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Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Collaborate with sales to define sales-ready leads.

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Velocity Partners

JANUARY 28, 2019

So without any further ado I’d like to present: The Velocity super-secret goals-driven bullet-proof recipe to choosing your new Marketing Automation software. Your sales team will play a key role in your new lead management process, so get them involved early in the process. Talk to your peeps in Sales. Yeah, I know.

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Adobe Experience Cloud Blog

DECEMBER 13, 2011

Adding a solution like Marketo Sales Insight , that has the ability to make your sales reps more productive and help them retire quota, will make you a hero, even if your presentation is the only thing standing between them and the bar. Lead Management is a proven technology delivering real value to companies like yours.

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LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Renaud Bizet, director of global marketing operations , Marketo Title: “Marketo’s Operations Journey to ABM”.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Renaud Bizet, director of global marketing operations , Marketo Title: “Marketo’s Operations Journey to ABM”.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

We have brief recaps of the sessions and links to the presentations below. Nick Ezzo, vice president of demand generation, Host Analytics Title: “Combining the Power of Predictive Analytics and Lead Management”. Renaud Bizet, director of global marketing operations , Marketo Title: “Marketo’s Operations Journey to ABM”.

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Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

Adobe Experience Cloud Blog

MARCH 18, 2011

If your remote salespeople will be making presentations by phone, they need to have an app like GoToMeeting or Webex. This allows them to schedule online meetings with their clients/prospects, make presentations and deliver training. These apps integrate with most calendars and email systems so it’s easy to track and manage meetings.

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