ViewPoint

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Why Marketing Management Must Master Deep Digital Analytics

ViewPoint

You may also like: Salary: Digital Marketing Manager: Salary.com, PayScale and glassdoor. White Paper Review: Marketo's Marketing Metrics Guide - Must Reading. Obermayer is the founder of the Sales Lead Management Association, publisher of the Funnel Media Group and live Radio/ Podcast Host for SLMA Radio Today and CRM Radio Today.

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Internet Radio - Its Time Arrived Several Years Ago!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Phil Fernandez of Marketo. More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets.”. Bill Godfrey of Aprimo.

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

With ABM you fish with a spear (again, this is from Jon Miller, co-founder of Marketo and founder of Engagio.) I will be presenting on this topic on Sales and Marketing Management Magazine’s SMM Connect on September 23 at 1:00 PM EDT. Great insight from our first eight experts! Stay tuned!

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Today we will discuss why it’s vital for marketing to develop a training guide for sales so all are on the same page as far as understanding what constitutes a lead in your organization, and what’s the best way to follow up on one. Many sales reps lack insights on the best way to follow up on a lead. Set sales straight—it’s a win win.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

One answer includes applying, tracking and measuring best-practice sales lead management processes.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted. So education campaigns are underway.