| | | Annuitas Group | |  Lead Management + Marketo | 2 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP MAY 24, 2011 An Interview with Jon Miller, Co-Founder of Marketo We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). Marketo is one of the leaders in Revenue Performance Management (RPM). | ANNUITAS GROUP SEPTEMBER 9, 2011 A B2B Perspective of Dreamforce Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other. The conversations we had around marketing, demand generation and lead management were elevated at this year’s conference compared to those in years past. the marketing executives and practitioners that we spoke to were saying things like “We know we need lead management process , and understand what it will do for us. Oh yeah, there were a ton of user sessions too. Observation 2: Marketing Automation is Alive & Well. | | | | | |
|
| |
Crimson Marketing