Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. 1) Marketo. Google Review Count: 93,900.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

JULY 17, 2009

They pull data from external lists and can execute actions including: send a message (email, voice mail, print, fax, post cards, mobile text); update Salesforce.com (create a task, send an email through Salesforce.com, update Salesforce.com bounce history); or get a record count. The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

SEPTEMBER 7, 2010

They can load these into any marketing automation system or True Influence's own marketing automation product, which lets them run multi-step nurture campaigns, apply lead scores, and synchronize data with Salesforce.com. The beauty of all this, as with AdWords, is simplicity.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

APRIL 5, 2009

Campaign actions are also constrained: for example, the system can send emails but has no particular support for other media such as direct mail or call centers. True Influence has existing integrations with Salesforce.com and SugarCRM. This accommodates the large volume of bad data often imported from mailing lists.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

NOVEMBER 4, 2010

So lead-ins such as: “I’m calling to find out more about your interest in [insert company name here]” becomes: “I’m calling to find out more about your interest in [insert topic/issue here]” The second key to content syndication success is lead follow-up. Prompt, efficient, and effective follow-up to these leads is therefore paramount.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

The ROI Guy

OCTOBER 13, 2010

The B2B marketer entices prospects to the Alinean Interactive White Paper via links in direct mail campaigns, on promotional micro-sites or from their corporate web site to dramatically improving click-throughs because of the attraction to interactive content and relevancy.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40