The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? In a recent LinkedIn poll , almost half of the respondents (46%) indicated they’d rather force prospects to enter business emails on forms, even if it resulted in higher abandonment rates. B2B marketers seem divided on the question.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Webbiquity

APRIL 18, 2024

Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. This will eventually ensure that your marketing and sales efforts are focused where they will have the greatest impact. Affiliate sales support independent publishing.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

PureB2B

MAY 22, 2016

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task.

Lead Management 72

Lead Management Work Management Marketing Management Tools 72

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

PureB2B

MAY 22, 2016

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. When it gets right down to it, manual lead management can be a huge, boring, and largely inefficient task.

Lead Management 59

Lead Management Work Management Marketing Management Tools 59

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Work Management 77

Work Management Effectiveness Marketing Management Sales Qualified Leads 77

PureB2B

MAY 22, 2016

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Manual lead management can be a huge, boring, and largely inefficient task. Sales Genius.

Lead Management 62

Lead Management Work Management Marketing Management Sales Genius 62

markempa

OCTOBER 12, 2009

Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline.

Webinar Metrics 120

Webinar Metrics Lead Management Sales Qualified Leads Marketing Qualified Leads 120

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Hubspot

MAY 20, 2022

The demand for sales roles only keeps growing. According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. READY TO START A CAREER IN SALES? READY TO START A CAREER IN SALES? Be a Certified Professional HubSpot Sales Representative.

Hubspot 79

Hubspot Training Work Management Buyer's Journey 79

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. Inactivity It's counterproductive for your brand not to be active on LinkedIn.

Linkedin 62

Linkedin Cost Business Ad Frequency 62

Heinz Marketing

MAY 16, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

ViewPoint

APRIL 2, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The B2B Marketing Advantage of LinkedIn. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Marketing Automation Software That Delivers the Most Data Wins.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. Use Your Company Page as a Lead Generation Page. Mission accomplished.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Capstone Insights

SEPTEMBER 26, 2017

That said, it’s foundational in lead management and everything from data management, measurement, and reporting, to scoring and routing leads is based on this one boring decision that no one talks about. It’s an organization’s lead management method. What is lead management method?

Lead Management 40

Lead Management Work Management Marketing Management Co-Registration 40

PureB2B

APRIL 8, 2018

LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. What’s more, about 50% of LinkedIn users are more likely to buy from businesses that they have interacted with on LinkedIn. It’s counterproductive for your brand not to be active on LinkedIn.

Linkedin 48

Linkedin Cost Business Ad Frequency 48

Martech

JANUARY 4, 2023

Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. LinkedIn: DaveGerhardt (150K followers). He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. LinkedIn: MattHeinz (51K followers).

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

The Point

JANUARY 17, 2019

Some years ago, our firm conducted a lead management audit for a technology client who was struggling to convert raw, inbound inquiries into sales qualified leads. During the audit, it became quickly apparent that one of the major issues was at the very front end of the lead qualification process.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). The result is that it’s difficult for a rep to get a complete picture of the type and level of a lead’s engagement. Facebook Twitter LinkedIn.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Zoominfo

FEBRUARY 1, 2018

Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry. Healthcare leads rank highest ($60) followed by business/finance ($43). At the low end are leads for marketing products/services ($32) and technology ($31) ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Markempa

APRIL 16, 2019

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Break down your pipeline by marketing tactic used, and determine: Total marketing qualified lead volume – How many leads does each channel/tactic generate?

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

Oktopost

MAY 5, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on artificial intelligence and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary.

Marketing AI 147

Marketing AI Transparency B2B Sales B2B Marketing 147

Engagio

OCTOBER 22, 2018

The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report to Sales, to Marketing or operate independently as its own department. TOPO found that 64% of sales development teams report into sales. 2) SDRs tend to look up to Sales team members.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

markempa

MAY 13, 2009

A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’. Well, last Thursday I launched the B2B Lead Gen Roundtable Group on LinkedIn. What’s your take on lead distribution?

Lead Generation 120

Lead Generation Linkedin Generation Leads 120

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. and CRM your sales team has (Salesforce, Dynamics, Oracle Sales Cloud, GoldMine, etc.). The result is that it’s difficult for a rep to get a complete picture of the type and level of a lead’s engagement. Jay Famico.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. What are the most effective B2B automation techniques and tactics for nurturing leads? Marketing automation is a way for companies to keep in regular contact with leads and customers.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Oktopost

MARCH 10, 2021

One of the biggest issues is aligning marketing and sales processes. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary.

Planning 118

Planning B2B Thought Leadership Marketing Management Demand Generation 118

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Ardath, who has more than 28 years of marketing and sales experience, discussed how important writing and storytelling has been to her success.

Content 120

Content Storytelling B2B Sales Linkedin 120

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel.

ROI 62

ROI Organization Top of Funnel B2B 62

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Zoominfo

JULY 24, 2019

Only 5-10% of qualified leads successfully convert for marketers ( source ). The average cost of a B2B sales lead varies by industry. Healthcare leads rank highest ($60) followed by business/finance ($43). At the low end are leads for marketing products/services ($32) and technology ($31) ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

ViewPoint

NOVEMBER 8, 2017

This article does a good job of explaining the importance of the ULD—assuring everyone is on the same page and working toward the same end—and covers additional ground (“How to do lead management that improves conversion”). Lead nurture programs done well triples your B2B sales lead generation marketing ROI.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Hot leads are customers that are most ready to make a purchase and have a high interest in your offering.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52