Customer Experience Matrix

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

But the much more common reasons apply to people with no marketing automation in place: improve lead management, automate processes, and get more/better features than current [non-marketing automation] tools. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn.

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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Tags: Genius.com demand generation marketing automation social media lead management. It’s a small but important step towards making social media a standard business tool.

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Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Tags: sales force automation demand generation marketing automation marketing and sales integration marketo lead management eloqua.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

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Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.

Customer Experience Matrix

Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. More than 800 responses from the B2B Technology Marketing Community on LinkedIn. Aberdeen Group, Marketing Lead Management: From the Top of the Funnel to the Top Line, July 2012.

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Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Tags: partner relationship management crm demand generation marketing automation lead management sales automation treehouse international. other advanced features.

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