ANNUITAS

AUGUST 11, 2011

One of the key components to improving the value and contributing to revenue is the development of an end-to-end lead management process. In this webinar , Carlos Hidalgo of The Annuitas Group will discuss the following: What are the components of lead management. How marketing automation enables lead management.

Lead Management 100

Lead Management Webinar Metrics Marketing Automation Automation 100

The Point

OCTOBER 22, 2020

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. When Should I Stop Nurturing a Lead? Click To Tweet. no opens for 12 months.).

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Leads 227

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

markempa

OCTOBER 12, 2009

Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. So, instead of continually struggling to find new leads for Sales, marketers should begin focusing on developing effective lead management processes for converting more leads into sales pipeline.

Webinar Metrics 120

Webinar Metrics Lead Management Sales Qualified Leads Marketing Qualified Leads 120

LeanData

DECEMBER 16, 2021

During the recent webinar, The ROI of Lead Routing for High-Growth Enterprises , LeanData and its community of revenue team professionals was honored to hear part of the Alation growth story from Krishna Shah , senior marketing operations manager at Alation. Fast-forward 3.5 Measuring costs & benefits on the road to ROI.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

ANNUITAS

NOVEMBER 5, 2020

Let’s talk about leads. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

markempa

OCTOBER 28, 2009

We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.” Read the Webinar Executive Summary. The ‘playbook’ included five steps: refine the universal lead definition of “sales ready”.

Lead Management 120

Lead Management Marketing Management Sales Qualified Leads Effectiveness 120

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

The Point

NOVEMBER 9, 2011

In an exclusive online event, discover how to get the most from your lead nurturing program, and how to plan for success if you’re just getting started. Join me on Wednesday, December 7 as I present a Webinar on “ Top 10 Tips for Lead Nurturing Success ,” hosted by the Direct Marketing Association (DMA). 2:00 PM – 3:00 PM ET.

Lead Nurturing 100

Lead Nurturing Webinar Metrics Tips Leads 100

ViewPoint

AUGUST 28, 2012

This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. In the last blog we talked about lead rates. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

LeanData

NOVEMBER 17, 2022

So after 20+ years of technological innovation, how is it that B2B companies are still dealing with speed to lead problems ? . The proof is in the stats: 67 percent of B2B companies say that leads are being sent to the wrong person for follow up. Over 30 percent of leads are never contacted at all. Stats don’t lie.

Webinar Metrics 52

Webinar Metrics Demand Stats Act-On 52

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. In this article, we take a look at tips to freshen up or revive your B2B lead gen and nurturing process.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. Lead source ensures that your leads remain measurable across the buyer’s journey. Categorize the Sources of Your Leads. Keep the Lead Source Constant.

Marketing Automation Services 133

Marketing Automation Services Practices Lead Scoring Lead Ranking 133

Adobe Experience Cloud Blog

APRIL 8, 2019

Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal. But with the way modern customers conduct online research prior to purchasing, the human interaction aspect of qualifying leads has all but disappeared. A solid definition of “lead”. What’s a lead?

Sales Qualified Leads 134

Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking 134

markempa

SEPTEMBER 18, 2007

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. But I've encountered very few companies that really do lead management. What is lead management?

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

Adobe Experience Cloud Blog

APRIL 12, 2013

by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. So how do you do it?

Lead Management 48

Lead Management Lead Scoring Lead Ranking Work Management 48

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. Webinar How to 'walk the walk' with the Sales 2.0 I'll talk a bit more about results of the deployment survey. Sponsored by Marketo. Click here to register.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

The Mx Group

OCTOBER 24, 2017

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

Webinar Metrics 80

Webinar Metrics Practices Best Practices Buyer Personas 80

markempa

JANUARY 19, 2015

Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads. These 15 tips (across all three blog posts) will help make your lead management more effective.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Conversica

NOVEMBER 29, 2022

What is lead nurturing? Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel —from prospects to existing customers. In practice, lead nurturing can range from targeted email marketing and blog posts to product updates and news. Leadership concept.

Lead Nurturing 52

Lead Nurturing Sales Management Lead Ranking Sales Qualified Leads 52

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

ViewPoint

OCTOBER 5, 2018

No matter what he did, no matter how he spent the company’s money, the CRO would complain about lead quality (and quantity). Marketing was convinced that sales never effectively followed-up on any leads. What is a Lead? This blog about lead cost summarizes a lot of research I have done on the subject.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

The Point

AUGUST 23, 2011

Unclear on the difference between lead management and revenue cycle management? Designed specifically for marketing professionals who may be researching, considering, or just plain curious about marketing automation, the Webinar provides a fast-paced overview including key benefits, common use cases, and real-life applications.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Webinar Metrics 100

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. See for yourself in the webinar replay below. Watch the first webinar here: b2bleadblog.com/part1.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

ViewPoint

FEBRUARY 23, 2018

What is a lead? Is it the person who signed up for your webinar this week? While all of these scenarios have potential, none could be called a lead. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Leads aren’t leads unless: They’re qualified. They’re ready.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

LeadSloth

JUNE 23, 2010

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump. Nurtured Leads Produce 20% MORE Sales Opportunities. The total length is 28 minutes.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Scoring 100

The Point

MARCH 27, 2013

A client writes: I attended a Webinar recently at which one of the speakers prescribed scheduling lead nurturing emails on different days of the week – for example: newsletters on Mondays, product announcements on Tuesdays, Webinar invitations on Wednesdays, etc. What do you think? Is this a good idea? ”

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

Conversica

JUNE 27, 2019

Do you get stressed out about lead generation and the hand-off of leads between Marketing and Sales? If this sounds like you, you’ll want to check out our webinar: A Marketer’s Guide to Self-Care. These assistants help you ensure that every lead is managed well and that more MQLs are passed off to Sales.

Webinar Metrics 45

Webinar Metrics Demand Marketing AI Work Management 45

ANNUITAS

APRIL 28, 2020

My colleagues, Jennifer Harmel and Lauren Goldstein, recently hosted a webinar with Adobe and BAI to address this challenge and offer solutions on how to evolve and connect with customers both on and offline. In a webinar filled with game-changing insights, these are my four biggest takeaways. Deliver lead-to-revenue visibility.

Work Management 165

Work Management Marketing Management Service Paid Search Agency 165

Marketing Insider Group

NOVEMBER 10, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. In fact, we focused upon sales and marketing alignment and the importance of data for marketing in a recent webinar.

Planning 328

Planning Analytics Enterprise Management Work Management 328

markempa

AUGUST 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

RDIGS

JULY 11, 2023

Today, businesses may attract leads from various sources. However, not all leads are equal. The tricky part is figuring out which leads are worth pursuing and how to effectively nurture them so that they turn into customers who are loyal to your brand.

Lead Qualification 40

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 40

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. The more you can humanize your lead follow-up the better. Serve them.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Conversica

JUNE 27, 2019

Do you get stressed out about lead generation and the hand-off of leads between Marketing and Sales? If this sounds like you, you’ll want to check out our webinar: A Marketer’s Guide to Self-Care. These assistants help you ensure that every lead is managed well and that more MQLs are passed off to Sales.

Webinar Metrics 40

Webinar Metrics Demand Marketing AI Work Management 40