Remove sales-lead
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Jill Konrath Reveals How She Overcomes a Problem by Reframing It

ViewPoint

I turn problems into challenges, and it's a fascinating exercise to do, but if your body perceives something as a problem, for example, being in sales and your boss comes to you and says, 'Jill, you're having a terrible month. Jill Konrath is a frequent speaker at sales conferences and kick-off meetings. Hear the full interview here.

Wikipedia 120
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Avoiding Cascading Zipper Failures between Marketing and Sales

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Of course what I am thinking about are the functions of sales and marketing. No lead management system. Zipper Failure.

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Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) Streamline Sales & Marketing to Grow Revenue.

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What if CRM had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. So the question this week is, “What if Customer Relationship Management ii had not evolved, where would we be today?”

CRM 120
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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Response files created as a by-product of other businesses, like catalog/e-commerce sales, seminars, trade organization memberships, or magazine and newsletter subscriptions.

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Is Account-Based Marketing right for your organization?

LeanData

Does your sales team target key accounts? Off the cuff, I’d say you would probably benefit more from targeted lead marketing. Is your sales team already focused on a strategic account list? I love this quote from the Wikipedia about ABM , pretty much sums it all up. What is your business’ model?

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Is Account-Based Marketing right for your organization?

LeanData

Does your sales team target key accounts? Off the cuff, I’d say you would probably benefit more from targeted lead marketing. Is your sales team already focused on a strategic account list? I love this quote from the Wikipedia about ABM , pretty much sums it all up. What is your business’ model?