Avitage

OCTOBER 10, 2013

Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde' I often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage.

Eloqua 120

Eloqua Webinar Metrics Lead Management Marketing Strategy 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

OCTOBER 10, 2013

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120

Eloqua Webinar Metrics Lead Scoring Lead Ranking 120

Avitage

NOVEMBER 8, 2012

Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy' Max has already sent an email that validates the number of videos that would have […] The post I Need 200 Videos for the Channel, Chapter Four appeared first on Avitage.

Advertising Channels 120

Advertising Channels Video Marketing Validation Lead Management 120

Avitage

NOVEMBER 8, 2012

Lead Management Marketing and Sales Strategy Video Vignettes Channel Content content strategy' Cost / benefit or return on investment: How does the scope of the initiative and the required investment aligned with other investments and expenditures? Current initiative ROI hurdle rates of 15% […].

Advertising Channels 120

Advertising Channels Video Marketing Validation Planning 120

Avitage

MARCH 6, 2013

Take an hour in the next week to objectively assess whether you have created a competitive edge in the way you engage buyers through online content. That is the first competitive battle you have to win. If you are outsold here, you may not get a second chance. You may not even become aware of the opportunity.

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

NOVEMBER 8, 2012

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120