Introduction to Lead Management
B2B Lead Generation Blog
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.
Is Anyone Leading Lead Management?
JUNE 15, 2016
Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. My point is this—you need a Sales Lead Manager to pull all of the competing departments and managers together to obtain the best revenue per lead for your company. Sales Lead Management Association.
Lead Management: 4 principles to follow
B2B Lead Generation Blog
SEPTEMBER 30, 2013
Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management.
Sales Lead Management Leads to a Lower Cost of Sales
APRIL 7, 2015
“Cost of sales is determined by a lot of things,” Jake said, “But lead management isn’t one of them.” And with that the sales manager slapped the table with his hand to emphasize his words. First, I got Jake to agree that sales lead follow-up was low in his direct sales force, and that if follow-up increased, so would the closing ratio. Lead Management
Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions
JULY 21, 2015
The post Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions appeared first on Salesfusion.
No Lead Left Behind – Prioritizing Your Leads with Lead Management
MARCH 9, 2016
While too many leads certainly isn’t a bad problem to have, it can be a problem for companies nonetheless. If you feel like your marketing efforts are delivering results but your sales team thinks you aren’t providing enough quality leads, it’s time to get those leads under control with lead management. Lead management was introduced to ensure nothing leaked out of the marketing funnel by providing the framework for tracking potential customers from the point the lead is generated to when it’s converted to a win. Review recent wins.
Sales Lead Management Leads to the Most Efficient Media Buy
FEBRUARY 18, 2015
They may make money, but the world is loaded with companies holding the 4th, 5th, 6th or 7th place in market share, while the 1st, 2nd and 3rd leading firms spend what it takes to gain market share and manage the leads that their programs produce. And lead management has told these winners where to spend their marketing dollars.
4 Key Steps to Developing an Effective Lead Management Process
FEBRUARY 23, 2015
The post 4 Key Steps to Developing an Effective Lead Management Process appeared first on Salesfusion. Email Marketing Marketing Automation B2B Marketing Lead Management
Better Processes & Improved Focus with Queue-Based Lead Management Platforms
Sales Prospecting Perspectives
APRIL 16, 2014
Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” This raises some questions: Are sales and marketing in alignment on what constitutes a qualified or sales-accepted lead? How are leads being reviewed and passed along to my sales reps? A lot has already been written about sales & marketing alignment and list providers.
B2B Lead Management – 6 Best Practices
Great B2B Marketing
APRIL 3, 2012
Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both. Leads have a short shelf and the person who was enthusiastic about your offer yesterday, may not remember who you are tomorrow. This is such an important topic that I wrote a blog post about it titled: Sales Lead Management: Are You a Victim of FTFU (Failure to Follow-Up)? Sounds like a good plan to me.
The 6 Stages of Successful Lead Management
It's All About Revenue
MARCH 22, 2011
What makes a lead management process successful? In the real world implementing lead management requires a degree of science, art and consensus. If you are considering implementing a lead management process, here are 6 Stages of Lead Management Implementation to give you a sense of what to expect. The Six Ingredients of Lead Management.
Five Myths of Lead Management
APRIL 26, 2011
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. There is quite a bit of uncertainty on how companies should approach lead management and what it takes to achieve best practices. In addition to the confusion, we’ve also witnessed the emergence of many falsehoods about lead management. Lead Routing.
7 Lead Management Tools That Will Save You Hours
MAY 22, 2016
Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. Boomerang.
5 Attributes of an Effective Lead Management Process
JANUARY 26, 2015
When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. 2013 study identified generating high quality leads as the number one challenge for B2B marketers. Lead – we consider a lead simply a lead. Lead Management
Taking Stock of Your Lead Management Process: 5 Key Questions
JANUARY 24, 2013
Key to designing an effective lead nurturing program is taking stock of your current lead management process. Note: it’s critically important that representatives from your sales organization have a seat at the table for this initial discovery process – not just management, but the people “in the trenches” who qualify, respond to, and follow up with sales leads.
5 Power Players You Need On Your Lead Management Team
AUGUST 28, 2015
Think of the sales lead process as a five-step system: Attract : Content and SEO are the magnets here. Capture : Once a lead makes its way to the website, use forms (and prospecting and analytics tools) to collect email addresses and turn a prospect into a bona fide lead. Educate your lead about your product or service’s features. But there’s good reason for that.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.
Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management
It's All About Revenue
MAY 6, 2013
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. As the centerpiece of the Oracle Marketing Cloud, Oracle Eloqua is adding leading marketing automation and lead management capabilities to Oracle’s Customer Experience (CX) solution.
Lead Management: 7 Steps to the Process that Creates Revenue
APRIL 22, 2014
He’s spent over 20 years in the trenches, working hand-in-glove with with enterprise, midmarket, and smaller companies to develop and build buyer research, demand generation, database development, and lead management programs. Lead management is one of those things. So, what exactly is lead management? Lead Planning Process. Lead Management
5 Techniques For Lead Management Success That You Probably Aren’t Using
Modern B2B Marketing
APRIL 12, 2013
by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Work directly with sales to determine when a lead is “sales ready”.
Measure Your Way to Lead Nurturing Success
JANUARY 27, 2016
Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close. The results were dramatic.
3 Lead Management Questions Sales will Ask Marketing
It's All About Revenue
AUGUST 1, 2011
If so, the days of “the leads suck” conversation is in the past. Now you’re onto “the leads still suck, but please give us more” conversation. healthy lead management process transcends sales and marketing, resulting in a unified view from inquiry through opportunity to revenue. Even a great lead management process will be questioned. Here are 3 questions sales teams often pose to marketing after implementing a lead management process. used to get 100 leads a week, now I only get 15. know mine has. What did you stop doing? Facebook.
Please Don’t Let Your Sales Reps Nurture Leads
OCTOBER 8, 2015
Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. question: at this point, what kind of lead am I? By my own reckoning, I’m an MQL (Marketing Qualified Lead). Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing.
To Manage Sales You Must Manage Sales Leads
OCTOBER 13, 2015
“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. Marketing Automation and Lead Management. They don't.".
A Simple 2-Step Technique for Improving Lead Follow Up
JULY 14, 2015
In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).
Personal review: Aprimo Lead Management
MARCH 10, 2011
Does Aprimo Lead Management Measure Up? At the Aprimo Marketing Summit , I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. With my experience in B2B lead generation and marketing automation, I felt confident I could give them challenging questions. found a very strong and graphical offering for lead management. But you sure better sketch it out on a white board BEFORE you try to create it in Aprimo Lead Management.). Quality leads matter.
6 Best Practices for a Lead Management Strategy
JULY 2, 2013
One of marketing automation’s big wins is the ability to create a continuous process to manage leads at scale. Act-On’s new white paper, Best Practices for a Lead Management Strategy , outlines six steps to figuring out the best process for your organization: 1. Have a plan for how leads are qualified and routed. Create buyer personas for leads.
Manufacturers Need Lead Management to Close the RFQ Gap
Industrial Marketing Today
MARCH 16, 2012
Talking to manufacturers and industrial companies on a daily basis has convinced me that when they say they need help with their lead generation, they really want more RFQ (Request For Quote) opportunities. Generating new leads, qualifying and nurturing them until they turn into a RFQ is too much work for them. For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. Read my post, SAL is the Glue that Binds Sales and Marketing in Lead Generation.
Lead Gen: A proposed replacement for BANT
B2B Lead Generation Blog
SEPTEMBER 9, 2013
Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world. Lead qualification does not start with prospects.
3 Recommendations in Lead Management from Carlos Hildago
APRIL 13, 2011
The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. We offer a service called the Lead Generation Assessment , which is a lead management audit and cost only $4,995 plus expenses. Figure out between marketing and sales definitions such as a marketing qualified lead. Doing some kind of lead nurturing. Where are you today as an organization?
A Follow-Up Strategy for Content Syndication Leads
AUGUST 25, 2015
It’s important to recognize that content syndication leads are not like most sales leads. If you hand off content syndication leads to your sales force without setting these expectations, your program may be doomed to fail. The post A Follow-Up Strategy for Content Syndication Leads appeared first on The Point. references the specific content asset. 2.
What Is Lead Management?
DECEMBER 16, 2010
Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business? Do you have a sound process for lead generation? What happens when you get a lead? How do you qualify that lead? What if that lead is not … [ visit site to read more ].
Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.
Sales Lead Insights
OCTOBER 5, 2011
Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. The Sales Lead Management Association (SLMA) just opened nominations for this year's most influential professionals in sales lead management. News Sales lead managementWhy not nominate your candidate now?
5 Pieces of an Effective Lead Management Process: Part 1 [Series]
Sales Intelligence View
JULY 3, 2014
Lead management is the systematic method that a marketing team uses to acquire (by importing, creating manually, or automatically capturing from a website), evaluate, nurture and hand off leads. Lead Lead management is about moving quality leads through the stages of the marketing funnel, from an anonymous visitor to a sales-ready lead.
10 Ways to Optimize Your Lead Conversion Rate
B2B Lead Generation Blog
OCTOBER 27, 2014
Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. As I talk to marketers about their lead generation results, I often hear statements like, “We’re generating lots of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.” The more you can humanize your lead follow-up the better.
B2B Marketers still struggle with lead nurturing
AUGUST 28, 2014
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the most value from lead nurturing programs. This is a mistake.
2011 Lead Management Optimization Study
JULY 21, 2011
B2B Demand Generation | CSO Insights new study on Lead Management is released. – 2011 Lead Management Optimization Study. To give you a small taste, here are some findings: Sales is generating more than half of their own leads Jim Dickie, CSO Insights. Lead conversion rates continue to deteriorate. CSO Insights has just released their new study.
How Marketers Can Drive More and Higher Quality Leads to Sales
FEBRUARY 18, 2015
The post How Marketers Can Drive More and Higher Quality Leads to Sales appeared first on Salesfusion. Marketing Automation Lead Management lead nurturing
Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
DECEMBER 27, 2011
Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management.”. www.sales-lead-experts.com. James W.
5 Reasons to Gate Lead Nurturing Content
OCTOBER 30, 2013
A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. If you score clicks as “responses,” you risk over-inflating the value of leads who may only have passing interest in your content. Here’s why: 1.
Why is Inside Sales So Scared of Lead Nurturing?
APRIL 1, 2014
One of the reasons for this under-utilization, and the inability of some marketers to deploy, for example, automated lead nurturing at every stage of the selling process, is resistance from the sales organization, and in particular, Inside Sales. Whatever the motivation, any “push back” from Inside Sales to marketing automation and automated lead nurturing/qualification is misplaced.
Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
AUGUST 1, 2013
Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. well-planned, well-designed, and optimized lead scoring schema can be a key contributor to sales productivity, sales engagement, and the rate at which inbound leads convert to Sales Qualified Leads, opportunities, and deals. Multiple campaigns assigning lead scores.