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Personal review: Aprimo Lead Management

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Does Aprimo Lead Management Measure Up? At the Aprimo Marketing Summit , I had a chance to take a close look at the Aprimo Lead Management offering. I was able to grill them with questions that trip up many vendors. With my experience in B2B lead generation and marketing automation, I felt confident I could give them challenging questions. found a very strong and graphical offering for lead management. But you sure better sketch it out on a white board BEFORE you try to create it in Aprimo Lead Management.). Quality leads matter.

3 Recommendations in Lead Management from Carlos Hildago

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The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. We offer a service called the Lead Generation Assessment , which is a lead management audit and cost only $4,995 plus expenses. Figure out between marketing and sales definitions such as a marketing qualified lead. Doing some kind of lead nurturing. Where are you today as an organization?

Jeff Ogden of Find New Customers named one of “50 Most Influential List in Sales Lead Management for 2011?

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Jeff Ogden of Find New Customers  is named one of  50 Most Influential List in Sales Lead Management for 2011. “ This prestigious award demonstrates that so many respect our deep knowledge of B2B demand generation and lead management and we are honored to be in such prestigious company.” Instead, just prove them wrong with your success.

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election

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Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management.”. www.sales-lead-experts.com. James W.

10 Things Your CEO Needs to Know Now about B2B Demand Generation

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This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. However, setting proper expectations is important, because warm leads don’t simply appear – it’s a lot of work and it takes considerable time. Let’s say you want to set up a lead nurturing program.(Click

The Awesome Power of Lead Nurturing

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Lead nurturing moves the needle in B2B marketing.” “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” Here are some of the appearances of sales lead generation expert Jeff Ogden of Find New Customers. The Importance of Lead Nurturing – SalesBuzz Radio (The Brooks Group) (see comments on the show below.). Keys to Successful Lead Nurturing – Webinar with Data.com. Keys to Successful Lead Nurturing. ” – Brian Carroll.

The top 50 in sales lead management: Times almost up. Whom do you pick?

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Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. . Because the  Sales Lead Management Association  (SLMA) closes the polls at Midnight Pacific Time ( UTC-8 ) tomorrow. TIME IS ALMOST UP! So vote now! Both members and non-members can vote. link]. Thank you.

3 Recommendations in Lead Management from Carlos Hildago

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B2B Lead Generation | 3 Recommendations in Lead Management. The three things Carlos recommends to someone getting started with  lead management include: Conduct an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Do some kind of lead nurturing. Carlos Hildago.

Buying software is easy. Fixing lead generation is hard.

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B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? Remember, we need fewer and better leads for sales.). We hope you enjoy it.

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The Difference between Demand Generation and Lead Management by Carlos Hildago

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But companies need to manage the entire process – from contact to close and beyond. This is where Lead Management plays. “How Marketing Automation Supports Demand Generation and Lead Management.” ” Management best practicesAs a B2B demand generation expert, she valued the expertise of Jeff Ogden, President of Find New Customers.

Lead Nurturing Overview

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B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.&#. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. We’re discussing this topic on Sales Lead Management Radio today, so we wish to re-share this article.

The top 50 in sales lead management: Whom do you pick to be on the list?

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Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Because the  Sales Lead Management Association  (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don’t you  click this link  to cast your votes right now? . link]. Jeff Ogden of Find New Customers is proud to be included among this year’s nominees, and I sure would appreciate your vote. Thank you.

One Company I Never Want to Hear from Again Ever

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You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. I do not work for free, so please do not ask me to work for you and not pay me. B2B marketing | Sales lead generation | Consultant | Speaker | Educator | Outside director | @RuthPStevens. Thank you, all soldiers and especially Rolfe.

7 Keys to Lead Scoring Success in Sales Lead Generation

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Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads. With lead scoring.

3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group

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Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. The three things Carlos recommends to someone getting started with  lead management include: Conduct an audit. Go though your sales lead management steps and determine where you are with you data, lead planning, metrics, etc. Do some kind of lead nurturing. Carlos Hildago.

How Marketing Automation Supports Demand Generation & Lead Management

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Lauren Carlson of Marketing Automation Software Advice  shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of  The Annuitas Group  and she invited me to share it on this blog and comment about it. She asked that Jeff Ogden, President of  Find New Customers  (and the host of Mad Marketing TV ) share his insights. Could not agree more with you, Carlos. Demand Generation

Looking for best-practices BtoB demand generation? Start with fundamentals first!

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They’re under a great deal of pressure to deliver fewer high quality leads for sales (The #1 problem vexing sales everywhere is the lack of quality sales leads.) In fact, the data shows that sales sells more when given FEWER higher quality leads. This undoubtedly happens because they don’t waste valuable sales time on unqualified leads. Goal Setting.

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Find New Customers salutes the “20 Women to Watch in Sales Lead Management”

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The Sales Lead Management Association yesterday announced the winners of the “ 20 Women to Watch in Sales Lead Management.” Marketing Awards management-best-practices marketing-campaigns” Find New Customers congratulates all of the winners. Great job, ladies! Lisa Arthur, Aprimo, Inc. Trish Bertuzzi, The Bridge Group, Inc. Karla Blalock, PointClear, LLC. Lisa J. Cramer, LeadLife Solutions. Christine Crandell, NBS Consulting Group. Robyn Davis, When I Need Help (WINH). Kristin Hambelton, Neolane, Inc. Jennifer Horton, Eloqua, Inc. Ruth P.

The Importance of Lead Nurturing Radio Show

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B2B Lead Generation | The Importance of Lead Nurturing. “ LEAD NURTURING  IS ONE OF THE MOST IMPORTANT, YET POORLY UNDERSTOOD ASPECTS OF B2B LEAD GENERATION TODAY.&#. Jeff Ogden, President of the  B2B lead generation  consultancy  Find New Customers. “ The Importance of Lead Nurturing “ (Click the underlined show title to listen.).

Meet new Marketing Made Simple TV guests!

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This is the fifth marketing services firm he’s started or managed. Greg Ott  (click link to follow Greg on Twitter) is a P&L-driven company leader with a proven track record of profitably building businesses, leading organizations, launching products, and creating integrated sales and marketing initiatives. Always looking to bring you the most brilliant marketers on Earth!

Who’s the Hero of our Story? – Part 2

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Salespeople are sick and tired of getting crappy leads from Marketing. So we’re championing every salesperson out there that’s expected to call on “bingo” leads, 98% of which are worthless. You should not have to call on crappy “sales leads.” That’s what makes up a great sales lead generation program. You are! The idea is simple.

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The top 50 in sales lead management: Whom do you pick to be on the list?

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Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Because the  Sales Lead Management Association  (SLMA) is closing the polls at Midnight Pacific Time ( UTC-8 ) on Wednesday, November 30th. Both members and non-members can vote. link]. Happy Thanksgiving!

Jeff Ogden, the Fearless Competitor and President of Find New Customers, voted Top 50 for SLMA’s Most Influential People in Sales Lead Management 2011

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Find New Customers  “Demand Generation Made Simple”, announced today that Founder and President and CEO Jeff Ogden won an award for 50 Most Influential People in Sales Lead Management. Jeff leads Find New Customers which helps businesses with 150 to 5,000 employees who sell complex products and services to businesses to implement best practices demand generation programs.

Digital Marketing: 10 Tips for your Programs

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Ensure a solid lead management process. Ensure a solid and ongoing process to manage the leads you have. Gently nurture leads. The goal of lead nurturing in your marketing programs is to earn trust. If your lead nurturing programs in your digital marketing campaigns are earning trust, how do you know when someone is ready to buy? Score behaviors.

What Jeffrey L. Ogden is thankful for this weekend

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Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. Great man!). Jeffrey L.

If you’re looking for job, read Get Back to Work Faster

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You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, This blog is written by Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing today.

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The Lead Generation Assessment | Our most popular service

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B2B Lead Generation | The Lead Generation Assessment service. The Lead Generation Assessment  service is far and away our most popular service. Here’s why: Carlos Hilgado of The Annuitus Group  wrote this about setting up a lead. management program: Conducting an audit. What is the real cause of the lack of quality sales leads? No lead nurturing.

Marketo’s Definitive Guide to Lead Scoring

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B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. With most companies dumping unfiltered leads to sales and on 1/2 of those salespeople making quota – it’s clear that the world of B2B Sales and Marketing is dysfunctional today.

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

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You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Paul Dunay. Petersburg area because they will be able to attend local meetings with the leading marketing experts in the USA, like Paul Dunay , who’s a great speaker. The Business Marketing Association is coming to Tampa Bay  soon – within weeks.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

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B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Your goal is to be the leading content provider for your niche. If you want to be the leading content provider in your industry, that also means holding an in-person event, with the ultimate goal of it being THE industry event for your particular niche (to drive customer relationships and sales).

Chart: Greatest Challenges for CMO’s

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Lead Generation Companies | Biggest Challenges for CMOs. A few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers. Generating high quality sales leads is the single biggest challenge in business today. Generating High Quality Leads is the problem that Find New Customers helps with. And it’s even bigger than it was last year.

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B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

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Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead. Management Association’s “Top 50 ” Thank you Mac for sharing your considerable wisdom with our readers. Mac McIntosh. What do you recommend for them to create compelling content? Mac McIntosh.

The Awesome Power of BtoB Lead Nurturing

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Lead nurturing moves the needle in B2B marketing.” “On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not.” Here are some of the appearances of  sales lead generation expert Jeff Ogden of Find New Customers , talking about lead nurturing. The Importance of Lead Nurturing – SalesBuzz Radio (The Brooks Group) (see comments on the show below.). Keys to Successful Lead Nurturing – Webinar with Data.com. ” (MarketingSherpa 2012).

Find New Customers interview of content marketing expert, Jim Burns of Avitage

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B2B Lead Generation | Using Video in B2B Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Content marketing is a critical business imperative today. Jim Burns.

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The top 50 in sales lead management: Whom do you pick to be on the list?

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Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Because the  Sales Lead Management Association  (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don’t you  click this link  to cast your votes right now? . link]. Jeff Ogden of Find New Customers is proud to be included among this year’s nominees, and I sure would appreciate your vote. Thank you.

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B2B Lead Generation | Where Are You Today?

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B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left. It’s our gift to you.

What Sales Really Needs from Marketing

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Sales is generating over 1/2 of their own leads, as per the 2011 Lead Management Optimization study by CSO Insights. Why are salespeople poor at lead generation? If sales is ill-equipped for lead generation, and winning deals, this begs two question: Are Sales Getting What They Need to Be Truly Effective? B2B Demand Generation | What Sales Really Needs. link].

How to Create Truly Useful Content Maps in BtoB demand generation

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Content is critical in B2B sales lead generation. Jeff Ogden of Find New Customers is an award-winning B2B marketing expert who was twice named Top 50 Influencer in Sales Lead Management, and he’s Certified in Buyer Personas by the Buyer Persona Institute. Marketing Self Education buyer personas content marketing Find New Customers sales lead generation Buffer How to Create Truly Useful Content Maps. Content MUST be relevant to buyers. The best way to create relevant content is via buyer personas and a content map. It looked like this: Awareness. Evaluation.

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Top 10 Reasons NOT to talk to Find New Customers

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B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Management just dramatically lowered your quota. 7. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We tried to think up some reasons why it’s not for you.

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How to Prioritize Sales Leads Part 3 – Mac McConnell of Bluebird Strategies

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B2B Lead Generation | How to Prioritize Leads | Part 3 of 3. In our last post, we shared part 2 of Mac McConnell of Bluebird Strategies talking about lead scoring. More quality sales opportunities leads to more sales which leads to higher revenue and market share. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.

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