Adobe Experience Cloud Blog

JANUARY 22, 2020

Accelerate More Leads from Specific Segments. Building a repeatable lead nurturing process is the pride and joy of any demand generation marketer. Sometimes, marketing needs to send a large volume of leads to the sales team quickly, either to meet a strategic goal or make up for the lost time. How did you fix it?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Hubspot

AUGUST 27, 2015

Your sales team will want to know who opened every email in your lead nurturing series, or who always clicked through your offer promotion emails. You might also give a higher lead score to leads who click through on high-value emails, like demo offers. This simple method of calculating a lead score is a great start.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Accelerate More Leads from Specific Segments. Building a repeatable lead nurturing process is the pride and joy of any demand generation marketer. Sometimes, we need to send a large volume of leads to the sales team quickly, either to meet a strategic goal or make up for lost time. Improve Lead Velocity with Lead Scoring.

Top of Funnel 48

Top of Funnel Lead Ranking Optimization Marketing Qualified Leads 48