Smashmouth Marketing

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

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B2B Marketing Experts Have a Chance to Give During the Holidays

Smashmouth Marketing

The Green Leads management team pulled together this cute B2B Mashup Holiday Greeting video on our youtube channel. We've been lending on Kiva for quite some time and allow our team to select the recipients on an ongoing basis. This now makes 15 loans. And don't forget to have a little fun. Doing what's right. Having some fun.

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Do you agree? is all about the Buy Cycle not the Sales Cycle.

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BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree?

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Sales 2.0? Not Just For Sales Execs Anymore - Marketing is Mandatory

Smashmouth Marketing

Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?). In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales.

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Sales 2.0? Not Just For Sales Execs Anymore - Marketing is Mandatory

Smashmouth Marketing

Let's look at the agenda : Sales Lead Management (ok, has the word "Sales", but who owns Lead Gen ?) In fact, the last event in San Francisco was, in my opinion, 70% relevant to a b2b marketer's agenda and 30% worth listening to from a marketing perspective as it pertains to sales.

Lead Gen 100
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Sales 2.0 Conference - Interview with David Thompson of Genius.com

Smashmouth Marketing

Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 impacting the effectiveness of sales reps and lead management? David: And, not surprisingly, everyone is looking for better ways to manage their pipeline.