Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

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Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

We sure see this trend in the marketing automation platforms we use on a daily basis – webcasts, email campaigns, lead management, and many more. It seems as if the marketing function has only recently caught on to this trend in a major way, though. Is marketing moving to a subscription based model?