Lead Management - B2B Marketing Zone

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

NOVEMBER 15, 2013

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients.

Small Business Marketing

Small Business Marketing Work Management Marketing Management Marketing Automation Services

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

JULY 20, 2009

Sales reps can also receive regular reports via email on activities by prospects, qualified leads, and targeted companies. In short, what we have here is the set of demand generation features that are needed for lead management, and very little else. If that happens to be what you need, Active Conversion is worth a look.

Active Conversion

Active Conversion Lead Ranking Lead Scoring Lead Management

Salespeople: One Question Matters Most

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. Tags: marketing software marketing ROI lead management sales lead management association demand generation.

Work Management

Work Management Marketing Management Demand Generation Agencies Lead Ranking

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

FEBRUARY 13, 2014

But the much more common reasons apply to people with no marketing automation in place: improve lead management, automate processes, and get more/better features than current [non-marketing automation] tools. Sure enough, just over ten percent of the buyers say they''re evaluating a new system for exactly that reason.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Marketing Automation

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

AUGUST 13, 2013

reseller marketing automation partner relationship management marketing automation channel marketing lead management systems demand generation' The system is used by divisions at several major technology vendors including IBM , Microsoft , and HP.

Marketing Automation Services

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation

More Blathering About Demand Generation Software

Customer Experience Matrix

JUNE 25, 2008

Yet another source, Aberdeen Group’s recent study on Lead Prioritization and Scoring: The Path to Higher Conversion (free with registration, for a limited time) also showed that linking marketing campaigns to closed deals to be the least commonly available among all the key capabilities required for effective lead management.

Work Management

Work Management Marketing Management Demand Generation Marketing Automation Services

Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

AUGUST 14, 2014

demand generation lead management lead prospecting prospect databases sales intelligence sales prospecting web scanning web scraping'

Lead Ranking

Lead Ranking Work Management Marketing Management Lead Scoring

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. Tags: Genius.com demand generation marketing automation social media lead management. It’s a small but important step towards making social media a standard business tool.

Social Media

Social Media Marketing Automation Services Work Management Marketing Management

Demand Generation Overview

Customer Experience Matrix

OCTOBER 23, 2008

The others are a pair of flow charts illustrating four tasks within the lead managgement cycle. and then how those fit into the larger marketing management process: The over-all thesis is that those six tasks determine the basic requirements of a demand generation system, and you judge a system based on how well its features fulfill them.

Demand Generation

Demand Generation Demand Generation Marketing Automation Services

Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

SEPTEMBER 18, 2011

These fall under two major headings of content marketing and lead management. This is the concept of “Demand Process Integration”, which he calls a framework to connect content management with lead management so they reinforce each other. The discussion then switches to tactics.

Demand Generation Agencies

Demand Generation Agencies Demand Peer-to-peer Work Management

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Once Hubspot adds outbound email and nurturing campaigns – which Volpe said should be “relatively soon” -- its lead management features will about match other small business demand generation systems.

Small Business Marketing

Small Business Marketing Bundling Work Management Paid Search Agency

LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

JUNE 30, 2010

Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics. Tags: infusionsoft Genius.com demand generation marketing automation loopfuse marketo freemium leadforce1 lead management eloqua silverpop pardot crm software.

Loopfuse

Loopfuse Marketing Automation Services Enterprise Management Marketing Management

New Webinars and White Paper

Customer Experience Matrix

APRIL 29, 2009

Tags: david raab whitepaper demand generation marketing automation david raab webinar lead management sales best practices.

Paper

Paper Webinar Metrics Marketing Automation Services Marketing Management

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

APRIL 1, 2009

DemandBase said they hadn’t made a formal study of the quality of those leads, but felt confident they were more than worth the cost. But they don’t intend to become a lead management system. Tags: prospecting marketing automation lead management compiled data sales leads demand generation.

DemandBase

DemandBase Lead Scoring Lead Ranking Jigsaw

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

AUGUST 11, 2010

I expect that Adobe and other major Web content management leaders will eventually acquire email and/or marketing automation vendors to fill the remaining gaps. Tags: day software marketing automation Web content management lead management adobe demand generation.

Digital Asset Management

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services

Pedowitz Group Offers Free Support for New Eloqua Clients

Customer Experience Matrix

APRIL 8, 2009

Tags: software usability measurement demand generation marketing automation marketo lead management raab guide eloqua silverpop demand generation.

Eloqua

Eloqua Work Management Marketing Automation Services Marketing Management

Demand Gen vs. CRM Paper Now Available

Customer Experience Matrix

OCTOBER 27, 2008

Tags: marketing software marketing automation lead management software selection crm software demand generation.

Paper

Paper Demand CRM Marketing Automation Services

Marketing Automation vs. Demand Generation: What's the Difference?

Customer Experience Matrix

OCTOBER 20, 2008

One big reason demand generation systems aren't really suited for cradle-to-grave customer management: they don't typically capture the sales and service transactions needed to properly target customer communications. Tags: marketing software marketing automation lead management raab guide demand generation.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation

OneSource Survey: Salespeople Accept Value of Leads from Marketing

Customer Experience Matrix

APRIL 20, 2010

Longer-term projects such as lead nurturing and branding are harder to tie to specific sales revenues, but marketers must trace this connection to justify their funding. Tags: marketing sales alignment lead management demand generation.

Lead Scoring

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

OCTOBER 19, 2010

Tags: marketing automation multi-language marketing lead management demand generation.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Automation Marketing Management

Don't Fix Your Marketing Process

Customer Experience Matrix

AUGUST 10, 2010

Perhaps a recognition that we must manage in a period of continuous change is a good next step. Tags: marketing process marketing automation marketing systems lead management demand generation.

Process

Process Marketing Management Marketing Automation Services Demand Generation

Webinar this Friday - 5 Things You Must Consider Before Purchasing Marketing Automation

Customer Experience Matrix

MARCH 8, 2011

Instead, Focus Expert David Raab will dive deeper to tell you the “how,” the “who,” the “when” and whether you are ready to automate your marketing in the first place.

Marketing Automation

Marketing Automation Webinar Metrics Automation Purchase

Worksheet to Calculate Demand Generation Business Value Now Available

Customer Experience Matrix

OCTOBER 31, 2008

Tags: marketing automation lead management software selection raab guide demand generation.

Demand Generation

Demand Generation Lead Scoring Lead Ranking Demand

Sample Guide Entries Now Available on the New Site

Customer Experience Matrix

OCTOBER 14, 2008

Tags: lead management software selection raab guide demand generation.

Sample

Sample Work Management Marketing Management Demand Generation

Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Customer Experience Matrix

AUGUST 3, 2010

Tags: marketing automation enterprise marketing management marketing measurement marketo revenue attribution lead management demand generation.

Enterprise Management

Enterprise Management Marketo Marketing Management Marketing Automation Services

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

SEPTEMBER 7, 2010

Tags: email marketing lead generation pay per response lead management marketing automation systems pay per click.

Marketing Automation Services

Marketing Automation Services Lead Ranking Work Management Adwords

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

MAY 19, 2010

Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation.

DemandBase

DemandBase Leadlander Jigsaw Marketing Automation Services

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

JULY 28, 2010

Tags: marketing software manticore technology marketing automation lead management demand generation.

Manticore

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

FEBRUARY 4, 2014

I suppose that’s become increasingly important as marketing automation moves beyond its original role in lead management to help attract new leads at the top of the funnel. (Do Do I get SEO credit for using “top of the funnel”?) lots of new vendors.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel

Demand Generation Implementation -- Take My Survey, Please!

Customer Experience Matrix

APRIL 21, 2009

Tags: system implementation demand generation marketing automation lead management.

Demand Generation

Demand Generation Customer Surveys Demand Generation

More on the Future of Demand Generation Systems

Customer Experience Matrix

MAY 24, 2009

Tags: rule-based systems low cost marketing software demand generation marketing automation automated decisions enterprise decision management lead management.

Demand Generation

Demand Generation Enterprise Management Marketing Management Demand

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

MARCH 26, 2009

Tags: software usability measurement marketing automation lead management software selection demand generation.

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

APRIL 28, 2009

Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation.

Demand Generation

Demand Generation Customer Surveys Demand Marketing Automation Services

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads