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Annuitas Group
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 Lead Management |
41 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP MAY 8, 2012 Why Lead Generation is Irrelevant According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. However, lead generation is irrelevant in today’s b2b marketing climate. | ANNUITAS GROUP APRIL 26, 2011 Five Myths of Lead Management Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Lead Planning. | | | | | |
| ANNUITAS GROUP MARCH 12, 2012 In Defense of the Funnel However organizations must be careful to not throw the baby out with the bath water, as there is still an internal operational component to managing leads and sales that cannot become overly burdensome or complex. Lead Management Process Lead PlanningThe point here is well taken. | ANNUITAS GROUP AUGUST 23, 2011 The Results Are In…And They’re Not Pretty 61% of the respondents recognize lead leakage as a problem within their organizations. The impact is lost revenue : Approximately two-thirds of the respondents indicated that lead leakage (i.e., All I Need is Lead Scoring & Nurturing to Improve Engagement with my Buyer. Lead Planning. Lead Routing. Metrics. | ANNUITAS GROUP FEBRUARY 9, 2012 Interview with Ardath Albee, CEO of Marketing Interactions Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. There needs to be a certain synergy to the lead management process from inquiry through purchase (and beyond). You can follow Ardath on Twitter at @Ardath421. It is also the way people learn and share. | ANNUITAS GROUP DECEMBER 21, 2010 Five New Year’s Resolutions for the B2B Marketer It will improve the engagement and alignment with your buyer, leading to improved revenue attainment through marketing. A good place to start is collaborate on a common set of lead definitions and working towards the development of a lead management process. Resolution 1: Align Around Your Buyers. | | | | | | | |
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ANNUITAS GROUP | WEDNESDAY, FEBRUARY 16, 2011 An Interview with Jonathan Block from SiriusDecisions
This week, we are pleased to have Jonathan Block from SiriusDecisions joining us to discuss marketing automation, lead management and B2B marketing. TAG: Recent studies at the end of last year showed that B2B marketers are challenged to produce quality leads, measure ROI and generate enough leads. The reason? MORE >> -
ANNUITAS GROUP | TUESDAY, NOVEMBER 15, 2011 Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)
Here’s what needs to happen to achieve alignment: Bring marketing and sales together to develop a lead management process that addresses how leads will be managed. One of the greatest ironies about NBC’s The Office was that Michael Scott, played by Steve Carrel, was an awful sales manager but a very good sales rep. MORE >> -
ANNUITAS GROUP | TUESDAY, FEBRUARY 1, 2011 The Benefits of Data Management
This issue of data management is not new. few years ago we conducted a discovery exercise with a client to determine the gaps in their lead management process. As we began to look at their data and the process by which it was managed, the Director of Marketing Operations confessed that their “data was a mess”. MORE >> -
ANNUITAS GROUP | MONDAY, JANUARY 10, 2011 An Interview of Steve Gershik of 28Marketing
see more and more marketers adopting good lead management approaches, driven by the number of high quality consultants and educators out there to ensure that organizations chart their course efficiently. Many vendors and organizations are using the terms “marketing automation” and “ lead management” interchangeably. MORE >> -
ANNUITAS GROUP | THURSDAY, FEBRUARY 23, 2012 My Love/Hate Relationship with B2B Events
At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Obviously, this rep was woefully unprepared and his company did nothing in the way of qualification, persona identification or lead scoring to set him up for success. MORE >>
- Don’t Limit Your Nurturing ANNUITAS GROUP | MONDAY, FEBRUARY 28, 2011
- The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap ANNUITAS GROUP | TUESDAY, MAY 10, 2011
- Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management (Part Two) ANNUITAS GROUP | WEDNESDAY, DECEMBER 21, 2011
- If It’s Too Good To Be True… ANNUITAS GROUP | WEDNESDAY, DECEMBER 7, 2011
- Automation and The Sales Funnel #marketingautomation ANNUITAS GROUP | WEDNESDAY, MAY 4, 2011
- Missing the Mark ANNUITAS GROUP | THURSDAY, JULY 28, 2011
- Four Things to Consider Before You Buy Marketing Automation ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
- An Interview with Jon Miller, Co-Founder of Marketo ANNUITAS GROUP | TUESDAY, MAY 24, 2011
- Removing The Barriers ANNUITAS GROUP | WEDNESDAY, OCTOBER 12, 2011
- Plugging The Leaks – Addressing The Early Stages of the Funnel ANNUITAS GROUP | WEDNESDAY, APRIL 4, 2012
- Defining Moments ANNUITAS GROUP | THURSDAY, MARCH 10, 2011
- Why We Are Vendor Neutral ANNUITAS GROUP | MONDAY, DECEMBER 6, 2010
- Marketing Automation Software Guide: Executive Series Interview with Carlos Hidalgo ANNUITAS GROUP | WEDNESDAY, JANUARY 19, 2011
- A B2B Perspective of Dreamforce ANNUITAS GROUP | FRIDAY, SEPTEMBER 9, 2011
- Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two) ANNUITAS GROUP | WEDNESDAY, NOVEMBER 2, 2011
- Not All Advice is the Right Advice ANNUITAS GROUP | WEDNESDAY, MAY 16, 2012
- What Do You Need for Successful Nurturing? ANNUITAS GROUP | WEDNESDAY, OCTOBER 6, 2010
- Upon Further Diagnosis… ANNUITAS GROUP | THURSDAY, APRIL 12, 2012
- 2012 Resolutions for the B2B Marketer ANNUITAS GROUP | WEDNESDAY, JANUARY 4, 2012
- Software Advice Whiteboard Session with The Annuitas Group – Demand Generation Vs. Lead Management ANNUITAS GROUP | TUESDAY, DECEMBER 13, 2011
- Hubspot Marketing Metric Workshop Series – Steps for Benchmarking Leads & Increasing Volume of Qualified Leads ANNUITAS GROUP | MONDAY, AUGUST 8, 2011
- Webinar: Getting More Revenue from Marketing Automation by Developing Lead Management ANNUITAS GROUP | THURSDAY, AUGUST 11, 2011
- The Annuitas Group and Harte-Hanks Announce Strategic Alliance ANNUITAS GROUP | TUESDAY, AUGUST 30, 2011
- The Annuitas Group Client Increases Closed Conversions by 43% & Revenues by 25% ANNUITAS GROUP | THURSDAY, JULY 7, 2011
- Apples and Oranges ANNUITAS GROUP | THURSDAY, AUGUST 19, 2010
- 5 Reasons Why Marketing and Sales Technology Just Won’t Work ANNUITAS GROUP | TUESDAY, SEPTEMBER 7, 2010
- What’s Worth More? ANNUITAS GROUP | TUESDAY, SEPTEMBER 21, 2010
- An Interview with Andrew Gaffney – Editor-in-Chief of Demand Gen Report ANNUITAS GROUP | SUNDAY, OCTOBER 17, 2010
- Three Things You Can Learn from the Process of Planning and Nurturing ANNUITAS GROUP | THURSDAY, OCTOBER 28, 2010
- Quality Matters – Analyzing the Effect of Quality on the Lead Handoff Process ANNUITAS GROUP | WEDNESDAY, NOVEMBER 10, 2010
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