Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. video SEO)? Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Vidyard’s enterprise video platform lets you take video content beyond YouTube to achieve your sales and marketing goals.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

JULY 31, 2015

YouTube falls short as a platform for managing a growing library of video content and using it to generate meaningful, and measurable, business results. Ease and Intuitiveness of Video Content Management One thing YouTube does have going for it is simplicity. Your YouTube channel? Look mom, no IT! Your own website?

Marketing Automation Services 51

Marketing Automation Services Video Marketing CMS Development Work Management 51

Vidyard

JUNE 8, 2016

Last but not least, is looking at the click-through rates on your Calls-to-Action or YouTube annotations. Typically YouTube annotations have a point five to one percent click through rate, but yours may vary. Watch more episodes of Video Marketing How-To: Using Video for Lead Generation. That should be your end goal.

Video Marketing 50

Video Marketing Click Rate Youtube Rules 50

Vidyard

MARCH 25, 2014

She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Say hello to “Post-and-Pray Pete” and “Strategic Sue” Who are these two marketers?

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Vidyard

NOVEMBER 15, 2017

YouTube no longer cuts it as a video hosting platform for businesses. new lead generation, influenced revenue, or impact on customer retention). Video content libraries will need to expand quickly to support this degree of personalization. average engagement time) and how well each video is producing the desired conversion (i.e.,

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

JUNE 16, 2015

Managing a business’ large video catalogue on YouTube can become cumbersome to manage and scale. Plus, there are key B2B markets where YouTube content can be blocked. A video marketing platform can help you better understand engagement by identifying how long viewers are watching, and whether they are converting to leads.

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

OCTOBER 7, 2013

Salesforce.com alone has a library of over 5,000 video assets across 20 channels on YouTube and they’re constantly improving their strategy by looking to produce authentic, entertaining content that inspires. but with annotations on Salesforce.com’s YouTube channel, they achieved an average CTR of over 1%.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Vidyard

DECEMBER 9, 2015

Is it intended to generate brand awareness? Or is it a lead generation campaign? Dive Deeper: Video Marketing How-To – Using Video for Lead Generation. Generally speaking, the lower you are in the funnel the longer your videos can be, but top of funnel videos should be under 90 seconds. Have you heard?

Top of Funnel 50

Top of Funnel Video Marketing Practices Planning 50

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

APRIL 30, 2014

The astronomical success of YouTube as a social distribution site for online video has become both a blessing and a curse for modern marketers. YouTube, Vimeo, and other distribution channels offer us platforms to dramatically expand the reach of our content, which is incredible for marketers and online video producers.

Top of Funnel 50

Top of Funnel Video Marketing Viral Marketing Marketing Funnels 50

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? Get the Report Lead Generation and Qualification Are your videos generating net-new leads that can be passed along to sales? Metrics for Individual Videos 3.1 Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Video conveys emotion much better than the written word, and the human brain processes it 60,000 times faster than text, according to the report.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. Video conveys emotion much better than the written word, and the human brain processes it 60,000 times faster than text, according to the report.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Winner: Act-On Runners-Up: Gordian, IR (Integrated Research) Honorable Mentions: Mulesoft, Smashfly Act-On originally started with video as a way to offer on-demand webinars for lead generation. The results have been amazing.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

DECEMBER 2, 2014

YouTube Alone Is Not A Video Marketing Strategy While having your content on YouTube is a great way to build a subscriber base, you run the risk of losing viewers to other people’s content. 500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time!

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JULY 29, 2014

While these templates are great, they don’t mention video outright, or are limited to YouTube. Marketo uses the following question to assess the platform’s ability to handle YouTube content: Is the marketing user able to embed YouTube videos into landing pages with social sharing functionality and pre-populated sharing messages?

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Act-On originally started with video as a way to offer on-demand webinars for lead generation. The results have been amazing. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research). Honorable Mentions: Mulesoft, Smashfly.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Vidyard

MAY 11, 2016

We were doing it for ourselves — for the adrenaline rush of the MQL and the satisfaction of hitting our lead generation goals. Didn’t they know we were doing this all for them? As it turns out, we weren’t. But if MQL wasn’t the answer, what then? “We We need more SQOs!” they cried.

Account Based Marketing 50

Account Based Marketing Marketing Qualified Leads Lead Ranking ABM 50

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

SEPTEMBER 27, 2016

so we’ll break it down to the gist by sharing the main ingredients of the player with you: If you’ve spent any time on YouTube, you’ve probably seen annotations before. But we know you have a lot of work to do (and maybe even some playing around with the new player yourself, hmm?)

Video Marketing 50

Video Marketing Marketing Automation Services Paid Search Agency Interactive Marketing 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Act-On originally started with video as a way to offer on-demand webinars for lead generation. The results have been amazing. Winner: Act-On. Runners-Up: Gordian, IR (Integrated Research). Honorable Mentions: Mulesoft, Smashfly.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

MAY 18, 2017

The second is once they’ve come inbound, identifying those leads and offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales. Turning Viewers into Prospects.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

DECEMBER 10, 2013

The content of your video should cover who you are and leverage an optional email gate for lead generation. Sometimes we even have a registration form pop out from the video player as a CTA leads can engage with. This highly effective piece sits front and centre and acts as the hub for all other information on the page.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

JULY 17, 2015

This data can be key when attributing lead generation to campaign sources. Are videos being watched on YouTube only? After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. Where are your videos being watched? Are they being watched on Facebook and not Twitter?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

JULY 28, 2016

But often “isn’t that great” simply means they don’t think it’s high quality or it hasn’t taken off on YouTube with thousands of views. I’ll expand on how other marketers are being creative with video throughout the buying journey for audience building, lead generation, qualification, and sales enablement.

Cost per Lead 50

Cost per Lead Webinar Metrics Video Marketing Marketing & Strategy 50