KoMarketing Associates

SEPTEMBER 18, 2012

Survey data infers that this platform’s characteristics may better support objectives specific to lead generation and sales activity. For example, B2B marketers facing aggressive lead generation goals should not sacrifice PPC initiatives delivering satisfactory results.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. So what’s a marketer to do? Identify solutions and figure out ways to execute them.

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Generate Leads for Exports. Form Submissions and Lead Tracking – create opportunities for lead generation initiatives through short forms when appropriate. Trade Show Appointments. Local Optimization (Office / Dealer Locations). Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JANUARY 6, 2015

Resources for Establishing Basic Technical SEO “Know-How” Google Webmaster Guidelines and YouTube Channel. Lead generation will always be a top priority for B2B marketers. Bing Webmaster Guidelines. Google Algorithm Change History via Moz. The Periodic Table Of SEO Success Factors via Search Engine Land.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

AUGUST 3, 2022

I really like Kayle Larkin’s Youtube channel Analytics in Minutes. For example, Google Data Studio , your CRM, lead generation tools, etc. . For B2B marketers, the first step is to install GA4 tracking and run it side by side with UA for the next few months. Here’s the next steps for B2B marketers: . Learn More.

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

OCTOBER 1, 2019

Generating marketing qualified leads (MQLs) from a search engine optimization program remains a top challenge for B2B marketers. It’s not surprising that a B2B organization’s important web pages that illustrate capabilities, solutions, and/or products can be further optimized for lead generation specifically.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

FEBRUARY 4, 2020

These priorities include increasing sales revenue (59%), increasing leads generated (49%) and improving email engagement (39%). Improving email engagement (45%), increasing leads generated (43%) and increasing sales revenue (39%) have all been barriers to email marketing strategy success.

Email Marketing 157

Email Marketing Marketing & Strategy Marketing Strategy Click Rate 157

KoMarketing Associates

AUGUST 20, 2019

Online Marketing Manager, Kristen Danckert set us up with: “Having a fundamental understanding of who your key buyers are will help you target the right publications for lead generation, build a comprehensive keyword strategy, and create relevant content. Just as the sub-header says, content is more than words on the page.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 13, 2021

Even better, your Facebook Live can be republished on YouTube, published as a video on LinkedIn, and even a 10-minute Live can be chopped up into smaller, short video clips to use for social media posts. We’ve written about how to use Instagram Stories for lead generation.

Facebook 293

Facebook B2B Marketing Practices B2B 293