Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

DECEMBER 19, 2009

Lead generation tactis are changing rapidly. The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Think of lead generation as a series of conversations with your audience, not campaigns.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

JANUARY 17, 2010

Among all possible prospects, some companies are a better fit for a vendor's solution and have more to gain by purchasing it than other customers. They are more likely to pay a premium and prefer the vendor over less ideal competitors. This translates into higher closing rates and higher lifetime customer value. Check it out.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Scoring 100

Everything Technology Marketing

JULY 2, 2012

and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. In other words, lead generation is the ultimate promise of content marketing. #2 This is up from 62 percent in last year's survey.

Customer Surveys 100

Customer Surveys B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

APRIL 12, 2011

By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). This is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor. Content not critical for social media engagement?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. This is only one example of how you can use social media to drive lead generation.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Your competitors are catching up on the latest lead generation and nurturing tactics.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100