Biznology

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Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn. This is a mistake.

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10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. Very likely you have followers on Twitter and other networks whose names are not in your marketing database. What’s to be done?

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The 10 most fascinating people in B2B marketing in 2016

Biznology

When he sold it to Harte Hanks in 1994, Gary went on to thrive as an executive there, and is now CEO of Aberdeen Group , supervising its transformation from industry analyst firm into a really smart marriage of data and content for lead generation. Or send him your Twitter and Facebook follower lists. I love this guy.

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Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? With Twitter’s new analytics, you can do that more than ever before! Now you can find out!

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts. Stand out in the crowd.

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Common Content Marketing Mistakes To Avoid

Biznology

They just absolutely need to “do” Facebook or Twitter or Pinterest. It just might be the case that the content that makes most sense for you doesn’t lend itself to Twitter’s 140-character format. ” Concentrating on Lead Generation Rather Than Engagement. Confusing Channels for Strategies.

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27 surprising facts about salespeople who are Social Selling

Biznology

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). 50% of identified sales leads are not ready to buy (source: Gleanster ). Do these facts about sales people who are Social Selling surprise you?